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Retail Revolution How Wal-Mart Created a Brave New World of Business

ISBN-10: 0312429681
ISBN-13: 9780312429683
Edition: 2010
List price: $22.99 Buy it from $3.99
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Description: The definitive account of how a small Ozarks company upended the world of business and what that change meansWal-Mart, the world's largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology,  More...

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Book details

List price: $22.99
Copyright year: 2010
Publisher: Picador
Publication date: 6/8/2010
Binding: Paperback
Pages: 432
Size: 5.25" wide x 8.25" long x 1.00" tall
Weight: 0.682
Language: English

The definitive account of how a small Ozarks company upended the world of business and what that change meansWal-Mart, the world's largest company, roared out of the rural South to change the way business is done. Deploying computer-age technology, Reagan-era politics, and Protestant evangelism, Sam Walton's firm became a byword for cheap goods and low-paid workers, famed for the ruthless efficiency of its global network of stores and factories. But the revolution has gone further: Sam's proteges have created a new economic order which puts thousands of manufacturers, indeed whole regions, in thrall to a retail royalty. Like the Pennsylvania Railroad and General Motors in their heyday, Wal-Mart sets the commercial model for a huge swath of the global economy.In this lively, probing investigation, historian Nelson Lichtenstein deepens and expands our knowledge of the merchandising giant. He shows that Wal-Mart's rise was closely linked to the cultural and religious values of Bible Belt America as well as to the imperial politics, deregulatory economics, and laissez-faire globalization of Ronald Reagan and his heirs. He explains how the company's success has transformed American politics, and he anticipates a day of reckoning, when challenges to the Wal-Mart way, at home and abroad, are likely to change the far-flung empire.Insightful, original, and steeped in the culture of retail life,The Retail Revolutiondraws on first hand reporting from coastal China to rural Arkansas to give a fresh and necessary understanding of the phenomenon that has transformed international commerce.

Nelson Lichtenstein is the MacArthur Foundation Professor of History and director of the Center for the Study of Work, Labor and Democracy at the University of California, Santa Barbara.

Introduction
Sam Walton's World
Supply and Command
The Corporate Culture
Beat Yesterday
Unions: Keep Out!
Wal-Mart's Long March to China
Discount Stores in Every Clime?
How Wal-Mart Makes the Rules
Wal-Mart Versus the World It Has Created
Afterword
Notes
Acknowledgments
Index

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