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| Introduction: "Why Study Communication?" Reasons for Learning the Ways of Knowing | |
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| Some Direct Talk about How Textbooks Are Written | |
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| The Doubting Game and the Believing Game | |
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| Stages and Types of Learning | |
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| Perry's Harvard Study | |
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| Belenky and Colleagues' Women's Ways of Knowing Study | |
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| Knowledge in an Ethical Framework | |
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| "How do We Learn About Communication?" The Importance of Questioning and Theorizing | |
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| Theorizing as an Everyday Occurrence | |
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| The Attitude of Availability | |
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| The Theory-Building Cycle in Communication | |
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| Science as Methodical Inquiry | |
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| The Cycle | |
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| Evaluating Theories | |
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| What Do Communication Theorists Hope to Accomplish (Other Than Building Theories)? | |
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| Covering Laws or Rules? | |
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| Systems Theory | |
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| "When Have We Communicated?" Theorizing Communication | |
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| Communication: A Cure? | |
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| Defining Communication Realistically | |
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| Communication: Continually Changing? | |
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| What Is a Process? | |
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| The Difficulties of Process Orientation | |
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| Mutuality and Transaction | |
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| Individualistic Approaches: One to Another? | |
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| Mutualistic Approaches: Both Sides Now? | |
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| Meaning | |
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| Meaning is Processual | |
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| Meaning is Personalized | |
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| Meaning is Co-Constructed | |
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| Meaning is Multidimensional | |
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| Intention and the Definition of Communication: A Controversy | |
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| Models of Communication | |
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| "How Do External Contexts Affect Our Meanings?" Theorizing Contexts | |
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| Context | |
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| Physical and Psychological Context: Nonverbal Life and the Theory of Immediacy | |
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| The Nonverbal Message System: How Is It Theoretically Important? | |
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| Immediacy | |
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| Physical Settings: Environment and Space | |
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| Social Context: Communicators and Technologies in Situations | |
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| Social Levels of Communication | |
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| A Communication Systems Model of Social Context | |
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| "How Do We Become Selves?" Theorizing Personal Experiences | |
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| The Assumptions of Experience | |
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| Surprise | |
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| Sensing Self from "Who You Aren't" | |
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| Perception, Not Reception | |
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| Perception and Activity | |
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| Selectivity | |
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| Language In-Forms Personal Experience | |
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| The Centrality of the Symbol: The Language Bridge to Social Life | |
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| Inner Speech Theory | |
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| Linguistic Relativity Theory | |
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| Symbolic Interactionism | |
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| Cognitive Organization and Planning | |
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| Difference(s) | |
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| Constructivist Theory | |
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| Action Assembly Theory | |
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| "How and Why Do We Create Relationships?" Theorizing Interpersonal Communication "Ensnared" in Narcissism? | |
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| What Do People Need as Communicators? | |
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| Social Exchange Theory: Rewards | |
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| American Pragmatism: Social Contact | |
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| FIRO Theory: Inclusion, Control, and Affection | |
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| Relational/ Interactional Theory | |
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| "The Impossibility of Not Communicating" | |
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| "The Content and Relationship Levels of Communication" | |
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| "The Punctuation of the Sequence of Events" | |
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| "Digital and Analogic Theory" | |
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| "Symmetrical and Complementary Interaction" | |
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| Interpersonal Perception Theory | |
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| Rules Theory | |
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| The Source of Rules | |
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| Defining Rules | |
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| Coordinated Management of Meaning Theory | |
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| Ethnomethodology: Uncovering Everyday Rules | |
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| Dialectical Theory | |
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| Dialogic Theory | |
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| Dialogic Meeting and a Philosophical Anthropology | |
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| The Person-Centered Approach | |
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| Hermeneutics and Productive Communication | |
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| Dramaturgical Theory | |
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| The Theatrical Metaphor | |
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| The New Rhetoric of Identification | |
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| Impression Management | |
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| Symbolic Convergence | |
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| "How Do We Coordinate Our Actions toward Common Goals?" Theorizing Organizational Communication | |
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| Defining "Organization" is Tougher Than You'd Think | |
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| Management-Based Theorizing: Organizations Manage Their Members' Communication | |
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| Metaphor: The Machine | |
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| Research Assumptions: Quantitative Social Science | |
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| Organizations as Producers: Classical Management Theory | |
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| Organizations as Collections of Individual Needs: Human Relations/ Resources Theory | |
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| Systems-Based Theorizing: Organizations Contain Communication SubSystems | |
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| Metaphor: The Organism | |
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| Research Assumptions: Quantitative or Qualitative Social Science | |
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| Organizations as Sets of Roles: Structural-Functionalist Theory | |
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| Organizations as Both Causes and Effects: Structuration Theory | |
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| Discourse-Based Theorizing: Organizations are Constituted by Communcation | |
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| Metaphor: The Conversation | |
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| Research Assumptions: Interpretative/ Qualitative Social Science | |
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| Organizations as Conversations: Conversational Autonomy Theory | |
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| Organizations as Cultures: Organizational Culture Theory | |
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| Organizations as Sites of Power: Democratic Participation Theory | |
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| "How Do We Develop Cultural Flexibility?" Theorizing Cultural Communication | |
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| Defining Culture | |
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| Culture: Basic Theoretical Concepts and Approaches | |
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| Cultural Syndromes | |
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| Borderlands and Border Crossings | |
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| High- and Low-Context Cultures | |
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| Theorizing about Cultural Dilemmas | |
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| The Role of Theoretical Critique | |
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| Articulation Theory: The Dilemma of Power | |
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| Feminist Theorizing and Muted Group Theory: The Dilemma of Gender | |
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| Afrocentric Theory: The Dilemma of Race | |
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| Kinds of Cultural Communication Theories | |
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| Emic Theorizing: Revisiting Organizational Culture | |
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| Etic Theorizing: Cross-Cultural Contexts | |
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| "How Does Rhetoric Change Our Minds?" Theorizing Persuasive Communication | |
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| Changing Minds and Minding Persuasion | |
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| Mind | |
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| Persuasion | |
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| Concepts from the Rhetorical Tradition of Persuasion | |
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| Classical Rhetorical Theory | |
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| Occasions for Rhetoric | |
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| Inartistic and Artistic Persuasive Appeals | |
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| Types of Artistic Proofs | |
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| Concepts from the Interpersonal Tradition of Persuasion | |
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| Persuasion as a Helping Relationship | |
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| Compliance Gaining Theory | |
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| Mutual Persuasion Theory | |
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| "How Powerful are Mass Media?" Theorizing Media Systems | |
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| Have Media Changed How We Make Psychological Sense? | |
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| Medium Theory: Media Extend and Change Our Senses | |
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| Medium Theory and the Human Sensorium | |
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| Have Media Controlled Our Cultural and Social Behaviors? | |
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| Shot with a "Magic Bullet"? | |
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| Two-Step and Multi-Step Flow of Influence Theorizing | |
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| Uses and Gratifications Theorizing | |
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| Cultivation Theorizing | |
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| Cultural Studies, Critical Theory, and Critical Theorizing | |
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| Are Mass Communication and Interpersonal Communication Different Processes? | |
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| Para-social Interaction | |
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| Play Theory | |
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| Spiral of Silence Theory | |
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| The Theory of Mediated Place | |
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| "When is the Effective Choice the Ethical Choice?" Theorizing Communication Ethics | |
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| The "Whether" Question | |
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| Theoretical and Philosophical Foundations for Ethical Communication Decisions | |
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| Deontological Approaches | |
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| Teleological Approaches | |
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| Egalitarian Approaches | |
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| Beyond "What Works": Specific Theories of Communication Ethics | |
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| Virtue Ethics | |
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| Taoist Ethics | |
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| Dialogic Ethics | |
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| Marketplace of Ideas Ethics | |
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| Communitatian Ethics | |
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| "Why Does Communication Matter?" The Status of Communication Studies | |
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| Studying Communication in a Discipline, an Interdiscipline, or a Field--And Why Does It Matter?" | |
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| Studying Communication in a Disciplined Way | |
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| Communication Departments in Higher Education | |
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| Carving Knowledge into Slices: Who Decides? | |
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| Communication Studies Departments and Majors | |
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| A Healthy Discipline | |
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| Knowing Your Past: A Discipline That Charts Its History | |
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| Knowing Your Neighbors: A Discipline of Connections, Not Boundaries | |
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| Knowing Your Content: A Discipline with Core Concepts | |
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| Knowing Your Potential: A Discipline That Anticipates a Future | |