Editorial Eye

ISBN-10: 0312152701

ISBN-13: 9780312152703

Edition: 2nd 2004

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Description: A complete guide to editing print and electronic media, The Editorial Eye teaches students the skills they need to become professional editors, from generating story ideas to correct comma placement. Much praised for its delightful writing style, this text covers essential editing skills in clear language that can serve as a model for students. The thoroughly revised second edition includes new coverage of electronic media and online news along with updated chapters on layout and design. Book jacket.

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Book details

List price: $84.95
Edition: 2nd
Copyright year: 2004
Publisher: Bedford/Saint Martin's
Publication date: 9/5/2003
Binding: Hardcover
Pages: 434
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.848
Language: English

Preface
Copy Editing
Editors Today
Editorial Priorities
Know Your Public
Know the News
Know the Language
The Copy Editor's Role
Newsroom Organization
Copy Flow
The Editing Process
The Copy Editor's Tools
What Makes a Good Copy Editor?
Service to the Industry
Editing for Grammar
Parts of Speech
Punctuation
The Mechanics of Quotes
Sentence Structure
Applying the Rules
Editing for Style
Words
Sentences
Improving Readability
Editing for Accuracy and Fairness
Accuracy
Fairness
Legal and Ethical Issues for Editors
Libel
Other Legal Issues
Ethics
Legal and Ethical Issues in Online Media
Content Editing
Editing Information
Inside an Editor's Brain
Generating Story Ideas
Directing the Writer to Sources
Ensuring Completeness and Context
Editing Meaning: The Big Picture
Focus
Leads
Organization
Voice
Working with Writers
The Evolution of the Writing Coach
Coaching Is a Process
The Coach's Creed
Coaching Tips
Page Editing
Writing Headlines
Headline Terms
Type Terms
Headline Writing, Step by Step
Headline Content
Headline Grammar and Punctuation
Headline Do's and Don'ts
Wordplay in Headlines
One Last Look
Thinking Visually
Photo Basics
Photo Problems
Graphics
Writing Cutlines
Designing Pages
The Design Editor's Role
Design Theory
Getting Started
The Building Blocks of Design
Beyond the Front Page
From Design to Printed Page
On the Online Edge
The Next Steps
Grades, Graduation and Getting a Job
Career Options
PR and Advertising Alternatives for Editors
A Case Study: On the Job in PR and Advertising
Career Growth
Glossary
Index
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