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| Foreword | |
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| Preface | |
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| List of Illustrations | |
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| Introduction: Women's Magazines and Women's Roles | |
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| The Role of the Women's Magazines | |
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| Women and Society | |
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| The Documents | |
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| World War II | |
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| "What Do the Women of America Think about War?" Ladies' Home Journal, February 1940 | |
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| "Women and War," Ladies' Home Journal, May 1940 | |
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| "Women Work for Their Country," Woman's Home Companion, December 1941 | |
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| "How a Woman Should Wear a Uniform," Good Housekeeping, August 1942 | |
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| " Meet the Berckmans: The Story of a Mother Working on Two Fronts," Ladies' Home Journal, October 1942 | |
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| "Mothers. . .Our Only Hope," Woman's Home Companion, January 1944 | |
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| "Should We Draft Mothers?" Woman's Home Companion, January 1944 | |
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| "War Babies," Woman's Home Companion, April 1944 | |
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| "When Your Soldier Comes Home," Ladies' Home Journal October 1945 | |
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| Women and the Workplace | |
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| "Women in Politics," Good Housekeeping, April 1940 | |
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| "You Can't Have a Career and Be a Good Wife," Ladies' Home Journal, January 1944 | |
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| "Why I Am against the Equal Rights Amendment," Ladies' Home Journal, July 1945 | |
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| "Why I Quit Working," Good Housekeeping, September 1951 | |
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| "Women in Flight," Mademoiselle, December 1952 | |
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| "The Married Woman Goes Back to Work," Woman's Home Companion, October 1956 | |
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| Marriage and Motherhood | |
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| "My Husband Says --," Good Housekeeping, February 1940 | |
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| "Are Good Mothers 'Unfaithful' Wives?" Better Homes and Gardens July 1941 | |
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| "What's on Your Mind," Redbook, 1945 | |
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| "Are American Moms a Menace?" Ladies' Home Journal, November 1945 | |
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| "Are You Too Educated to Be a Mother?" Ladies' Home Journal, June 1946 | |
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| "What Makes Wives Dissatisfied?" Woman's Home Companion, April 1947 | |
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| "Making Marriage Work," Ladies' Home Journal, January 1948 | |
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| "How to Help Your Husband Get Ahead," Coronet, January 1954 | |
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| "What Is 'Normal' Married Love?" Coronet, October 1957 | |
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| "Six Rude Answers to One Rude Question," McCall's, July 1960 | |
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| Homemaking | |
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| "Starting from Scratch," Ladies' Home Journal, April 1940 | |
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| "Housekeeping Need Not Be Dull," Ladies' Home Journal, October 1941 | |
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| "The Questions-Box," Good Housekeeping, January 1944 | |
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| "The Lively Art of Eating," Harper's Bazaar, November 1944 | |
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| "Occupation-Housewife," Ladies' Home Journal, March 1949 | |
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| "Electric Mixers -- Strong Right Arms," Good Housekeeping, January 1950 | |
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| "Granny's on the Pan," Redbook, November 1951 | |
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| "Your Wife Has an Easy Racket," American Magazine, November 1951 | |
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| "Is There a Plot against Women?" Ladies' Home Journal, July 1954 | |
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| "103 Women Sound Off!" McCall's, February 1959 | |
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| "My Love Affair with the Washing-Machine Man," McCalls, June 1960 | |
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| Fashion and Beauty | |
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| "Those Simple Little Exercises," Good Housekeeping, July 1940 | |
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| "The Mood Has Changed," Harper's Bazaar, September 1944 | |
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| "Do You Make These Beauty Blunders?" Good Housekeeping, April 1944 | |
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| "What Is a 'Well-Dressed Woman'?" Redbook, July 1945 | |
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| "The Fattest Girl in the Class," Seventeen, January 1948 | |
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| "The Lass with the Delicate Air," Mademoiselle July 1949 | |
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| "At My Age," Harper's Bazaar December 1949 | |
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| "The Line Forms Here," Mademoiselle, July 1952 | |
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| "Accessory after the Body," Madamoiselle October 1952 | |
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| "Making Less of Yourself," Harper's Bazaar, September 1955 | |
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| "How to Look Halfway Decent," McCall's, February 1959 | |
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| Critiques of the Women's Magazines, 1946-1960 | |
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| "The Women's Magazines," New Republic, March 1946 | |
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| "The Magazines Women Read," American Mercury March 1949 | |
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| "What Every Woman Knows by Now," Atlantic Monthly, May 1950 | |
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| "Up the Ladder from Charm to Vogue," Reporter, July 1950 | |
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| "Happy Little Wives and Mothers," America, January 1956 | |
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| "Marriage a la Mode," National Review, August 1960 | |
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| Appendices | |
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| Questions for Consideration | |
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| Suggestions for Further Reading | |
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| Index | |