Women's Magazines, 1940-1960 Gender Roles and the Popular Press

ISBN-10: 0312102011
ISBN-13: 9780312102012
Edition: N/A
Authors: Nancy A. Walker
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Book details

List price: $17.99
Publisher: Bedford/Saint Martin's
Publication date: 3/15/1998
Binding: Paperback
Pages: 274
Size: 5.75" wide x 8.50" long x 0.50" tall
Weight: 1.012
Language: English

Foreword
Preface
List of Illustrations
Introduction: Women's Magazines and Women's Roles
The Role of the Women's Magazines
Women and Society
The Documents
World War II
"What Do the Women of America Think about War?" Ladies' Home Journal, February 1940
"Women and War," Ladies' Home Journal, May 1940
"Women Work for Their Country," Woman's Home Companion, December 1941
"How a Woman Should Wear a Uniform," Good Housekeeping, August 1942
" Meet the Berckmans: The Story of a Mother Working on Two Fronts," Ladies' Home Journal, October 1942
"Mothers. . .Our Only Hope," Woman's Home Companion, January 1944
"Should We Draft Mothers?" Woman's Home Companion, January 1944
"War Babies," Woman's Home Companion, April 1944
"When Your Soldier Comes Home," Ladies' Home Journal October 1945
Women and the Workplace
"Women in Politics," Good Housekeeping, April 1940
"You Can't Have a Career and Be a Good Wife," Ladies' Home Journal, January 1944
"Why I Am against the Equal Rights Amendment," Ladies' Home Journal, July 1945
"Why I Quit Working," Good Housekeeping, September 1951
"Women in Flight," Mademoiselle, December 1952
"The Married Woman Goes Back to Work," Woman's Home Companion, October 1956
Marriage and Motherhood
"My Husband Says --," Good Housekeeping, February 1940
"Are Good Mothers 'Unfaithful' Wives?" Better Homes and Gardens July 1941
"What's on Your Mind," Redbook, 1945
"Are American Moms a Menace?" Ladies' Home Journal, November 1945
"Are You Too Educated to Be a Mother?" Ladies' Home Journal, June 1946
"What Makes Wives Dissatisfied?" Woman's Home Companion, April 1947
"Making Marriage Work," Ladies' Home Journal, January 1948
"How to Help Your Husband Get Ahead," Coronet, January 1954
"What Is 'Normal' Married Love?" Coronet, October 1957
"Six Rude Answers to One Rude Question," McCall's, July 1960
Homemaking
"Starting from Scratch," Ladies' Home Journal, April 1940
"Housekeeping Need Not Be Dull," Ladies' Home Journal, October 1941
"The Questions-Box," Good Housekeeping, January 1944
"The Lively Art of Eating," Harper's Bazaar, November 1944
"Occupation-Housewife," Ladies' Home Journal, March 1949
"Electric Mixers -- Strong Right Arms," Good Housekeeping, January 1950
"Granny's on the Pan," Redbook, November 1951
"Your Wife Has an Easy Racket," American Magazine, November 1951
"Is There a Plot against Women?" Ladies' Home Journal, July 1954
"103 Women Sound Off!" McCall's, February 1959
"My Love Affair with the Washing-Machine Man," McCalls, June 1960
Fashion and Beauty
"Those Simple Little Exercises," Good Housekeeping, July 1940
"The Mood Has Changed," Harper's Bazaar, September 1944
"Do You Make These Beauty Blunders?" Good Housekeeping, April 1944
"What Is a 'Well-Dressed Woman'?" Redbook, July 1945
"The Fattest Girl in the Class," Seventeen, January 1948
"The Lass with the Delicate Air," Mademoiselle July 1949
"At My Age," Harper's Bazaar December 1949
"The Line Forms Here," Mademoiselle, July 1952
"Accessory after the Body," Madamoiselle October 1952
"Making Less of Yourself," Harper's Bazaar, September 1955
"How to Look Halfway Decent," McCall's, February 1959
Critiques of the Women's Magazines, 1946-1960
"The Women's Magazines," New Republic, March 1946
"The Magazines Women Read," American Mercury March 1949
"What Every Woman Knows by Now," Atlantic Monthly, May 1950
"Up the Ladder from Charm to Vogue," Reporter, July 1950
"Happy Little Wives and Mothers," America, January 1956
"Marriage a la Mode," National Review, August 1960
Appendices
Questions for Consideration
Suggestions for Further Reading
Index

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