Different Escaping the Competitive Herd

Name: Different Escaping the Competitive Herd
Price: 3.3 USD
Availability: InStock
ISBN: 9780307460868

ISBN-10: 030746086X

ISBN-13: 9780307460868

Edition: 2011

Authors: Youngme Moon

List price: $23.00

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Book details

List price: $23.00
Copyright year: 2011
Publisher: Crown/Archetype
Publication date: 9/6/2011
Binding: Paperback
Pages: 288
Size: 5.28" wide x 7.96" long x 0.64" tall
Weight: 0.484
Language: English

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBSï¿½s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moonï¿½s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.



introduction


a preview



The Competitive Herd (critique)


the herd instinct


the paradox of progress


the category blur (how we cope)


escaping the herd



No Contest (celebration)


reversal


breakaway


hostility


difference



The Human Touch (reflection)


marketing myopia, revisited


sign-off


addendum


acknowledgments


index