Different Escaping the Competitive Herd

ISBN-10: 030746086X
ISBN-13: 9780307460868
Edition: 2011
Authors: Youngme Moon
List price: $22.00 Buy it from $3.94
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Book details

List price: $22.00
Copyright year: 2011
Publisher: Crown Publishing Group
Publication date: 9/6/2011
Binding: Paperback
Pages: 288
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 1.122
Language: English

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS�s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon�s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.

introduction
a preview
The Competitive Herd (critique)
the herd instinct
the paradox of progress
the category blur (how we cope)
escaping the herd
No Contest (celebration)
reversal
breakaway
hostility
difference
The Human Touch (reflection)
marketing myopia, revisited
sign-off
addendum
acknowledgments
index

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