Why She Buys The New Strategy for Reaching the World's Most Powerful Consumers

ISBN-10: 0307450392
ISBN-13: 9780307450395
Edition: 2011
Authors: Bridget Brennan
List price: $17.00 Buy it from $5.87
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Book details

List price: $17.00
Copyright year: 2011
Publisher: Crown Publishing Group
Publication date: 9/13/2011
Binding: Paperback
Pages: 320
Size: 5.25" wide x 8.25" long x 1.00" tall
Weight: 0.550
Language: English

BRIDGET BRENNAN is the CEO of Female Factor. She has pioneered marketing and sales strategies that appeal to women and has worked with major companies to put them into practice. Throughout her award-winning career, Brennan has worked for clients such as Whirlpool, Johnson & Johnson, Colgate-Palmolive, Pizza Hut, and United Airlines. She is a popular speaker who has lectured at Northwestern University’s Kellogg School of Management. She lives in Chicago.

Introduction
Women are females First and consumers second
Women are the Mother Lode: What They Didn't Teach You in Business School
Getting to Know-the Locals: A Tour of the Genders
The Five Global Trends Driving Female Consumers
Pink is not a Strategy: Creating Products with a Female Focus
Marketing to Women: The Difference Between Sex Appeal and Gender Appeal
The Last There Feet: Fundamentals of Selling to Women
We Have Seen the Future, and it is Female: Applying the Knowledge to Your Business
Notes
Acknowledgments
Index

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