Game-Changer How You Can Drive Revenue and Profit Growth with Innovation

ISBN-10: 0307381730
ISBN-13: 9780307381736
Edition: 2008
List price: $29.00 Buy it from $0.69
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: How you can increase and sustain organic revenue and profit growth . . . whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic  More...

Used Starting from $0.69
New Starting from $22.79
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $29.00
Copyright year: 2008
Publisher: Crown Publishing Group
Publication date: 4/8/2008
Binding: Hardcover
Pages: 352
Size: 6.75" wide x 10.00" long x 1.50" tall
Weight: 1.540
Language: English

How you can increase and sustain organic revenue and profit growth . . . whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets. Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to: - Make consumers and customers the boss, not the CEO or the management team - Innovate to grow a mature business - Develop higher growth, higher margin businesses - Create new customers and new markets - Revitalize a business model - Reach outside your own business and tap into the abundant brainpower and creativity of the world - Integrate innovation into the mainstream of your managerial decision making - Manage risk - Become a leader of innovation We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win--arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. This is a game-changing book that helps you redefine your leadership and improve yourmanagement game.

Ram Charan has been an advisor to CEOs & senior executives of many Fortune 500 companies including General Electric, DuPont, Citigroup, Ford & Allied Signal. Earlier in his career he was on the faculty at Harvard Business School & Northwestern University.

Game-Changer: A Definition
Our Goal
How and Why Innovation at Procter & Gamble Changed Its Game
What P&G's Innovation Transformation Means for You
Drawing the Big Picture
The Customer Is Boss: The Foundation of Successful Innovation
Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation
Leveraging What You Do Best: Revitalizing Core Strengths with Innovation
Making Innovation Happen
Organizing for Innovation: Building Enabling Structures
Integrating Innovation into Your Routine: From Generating Ideas to Go to Market
Managing the Risks of Innovation
The Culture of Innovation
Innovation Is a Team Sport: Courageous and Connected Culture
The New Job of the Leader: Innovation and Growth
Conclusion: How Jeff Immelt Made Innovation a Way of Life at GE
Afterword
Acknowledgments
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×