Game-Changer How You Can Drive Revenue and Profit Growth with Innovation

Name: Game-Changer How You Can Drive Revenue and Profit Growth with Innovation
Price: 2.82 USD
Availability: InStock
ISBN: 9780307381736

ISBN-10: 0307381730

ISBN-13: 9780307381736

Edition: 2008

Authors: A. G. Lafley, Ram Charan

List price: $29.00

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How you can increase and sustain organic revenue and profit growth . . . whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets. Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to: -…

Book details

List price: $29.00
Copyright year: 2008
Publisher: Crown/Archetype
Publication date: 4/8/2008
Binding: Hardcover
Pages: 352
Size: 6.75" wide x 10.00" long x 1.50" tall
Weight: 1.540
Language: English

Ram Charan has been an advisor to CEOs & senior executives of many Fortune 500 companies including General Electric, DuPont, Citigroup, Ford & Allied Signal. Earlier in his career he was on the faculty at Harvard Business School & Northwestern University.



Game-Changer: A Definition


Our Goal



How and Why Innovation at Procter & Gamble Changed Its Game



What P&G's Innovation Transformation Means for You



Drawing the Big Picture



The Customer Is Boss: The Foundation of Successful Innovation



Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation



Leveraging What You Do Best: Revitalizing Core Strengths with Innovation



Making Innovation Happen



Organizing for Innovation: Building Enabling Structures



Integrating Innovation into Your Routine: From Generating Ideas to Go to Market



Managing the Risks of Innovation



The Culture of Innovation



Innovation Is a Team Sport: Courageous and Connected Culture



The New Job of the Leader: Innovation and Growth


Conclusion: How Jeff Immelt Made Innovation a Way of Life at GE


Afterword


Acknowledgments


Index