Innovation The Five Disciplines for Creating What Customers Want

ISBN-10: 0307336697

ISBN-13: 9780307336699

Edition: 2006

List price: $27.50 Buy it from $1.79
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Description: Nothing is more important to business success than innovation . . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as: -The computer mouse and the personal computer interface you use at home and work -The high-definition television in your living room -The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly -The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction. Each of these innovations--and literally hundreds of others--created new value for customers. And that's the central message of this book. Innovation is not about inventing clever gadgets or just "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network--that delivered programming to an audience. The genius of this book is that it provides the"how" of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs. "Innovation" is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business. Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.

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Book details

List price: $27.50
Copyright year: 2006
Publisher: Crown Publishing Group
Publication date: 8/8/2006
Binding: Hardcover
Pages: 368
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.386
Language: English

Why Listen to Us?
The Essence of Innovation: How Frank Hit a Home Run
Innovate or Die: The Exponential Economy
Important Needs
Work on Important Customer and Market Needs: The RFID Tag
Creating Customer Value: Your Only Job
Value Creation
It's As Simple As NABC: How Liz Got Her Big Job
Watering Holes for Creating Value: The Day the BBC Walked In
More Ideas for Faster Value Creation: Origins of Linux
Your Elevator Pitch: How HDTV Began
Your Innovation Plan: From the Ski Slope to the Firehouse
Innovation Champions
A Champion: The Mayor of Kellyville
Innovation Teams
Genius of Teams: Douglas Engelbart and the Birth of the Personal Computer
Forming the Innovation Team: How We Won an Emmy for HDTV
Overcoming Blockages to Innovation: Jim Torpedoes a Splendid Idea
Innovation Motivators: Saving Larry's Life
Organizational Alignment
Your Innovation Team: You Can Start Now
The Innovation Enterprise: Continuous Value Creation (CVC) Throughout
Innovation's Five Disciplines: A Foundation for National Competitiveness in a World of Abundance
Value Factor Analysis
Glossary
Notes
Acknowledgments
Index
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