Daily You How the New Advertising Industry Is Defining Your Identity and Your Worth

ISBN-10: 0300188013
ISBN-13: 9780300188011
Edition: 2013
Authors: Joseph Turow
List price: $22.00 Buy it from $3.86
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Book details

List price: $22.00
Copyright year: 2013
Publisher: Yale University Press
Publication date: 2/5/2013
Binding: Paperback
Pages: 256
Size: 5.75" wide x 9.00" long x 0.75" tall
Weight: 0.968
Language: English

Joseph Turow, called by the New York Times "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead (MIT Press, 2003).

Acknowledgments
Introduction
The Power Under the Hood
Clicks and Cookies
A New Advertising Food Chain
Targets or Waste
Their Masters' Voices
The Long Click
Beyond the "Creep" Factor
Notes
Index

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