Green to Gold How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Name: Green to Gold How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Price: 3.04 USD
Availability: InStock
ISBN: 9780300119978

ISBN-10: 0300119976

ISBN-13: 9780300119978

Edition: 2006

Authors: Daniel C. Esty, Andrew S. Winston

List price: $27.50

30 day, 100% satisfaction guarantee!

Marketplace

4 new & used from $3.04

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls. nbsp; This book explains what every executive must know to manage the environmental challenges facing society and the business world. Based on the authors' extensive experience with forward-thinking corporate leaders around the world -- and real-world examples from companies like BP, Toyota, Ikea, GE, and Nike -- Green to Gold shows how corporations create value by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear “how-to” advice for making sense of environmental challenges, achieving both environmental and…

Book details

List price: $27.50
Copyright year: 2006
Publisher: Yale University Press
Publication date: 10/9/2006
Binding: Hardcover
Pages: 384
Size: 6.25" wide x 9.50" long x 1.25" tall
Weight: 1.650
Language: English



Acknowledgments


Preface


Introduction: The Environmental Lens



Preparing for a New World



Eco-Advantage, Issues and opportunities for business in an environmentally sensitive world



Natural Drivers of the Green Wave, Environmental problems and how they shape markets



Who's Behind the Green Wave? Stakeholders and the power they wield



Strategies for Building Eco-Advantage



Managing the Downside, Green-to-Gold Plays to reduce cost and risk



Building the Upside, Green-to-Gold Plays to drive revenues and create intangible value



What WaveRiders Do



The Eco-Advantage Mindset, Looking through an environmental lens



Eco-Tracking, Understanding your company's environmental "footprint"



Redesigning Your World, Designing for the environment and "greening" the supply chain



Inspiring an Eco-Advantage Culture, Creating an organizational focus on environmental stewardship



Putting It All Together



Why Environmental Initiatives Fail, Pitfalls to avoid on the way to Eco-Advantage



Taking Action, Execution for sustained competitive advantage



Eco-Advantage Strategy, Key Eco-Advantage plays, tools, and plans



Additional Resources



Methodological Overview



Most Relevant Tools for Each Green-to-Gold Play


Notes


Index