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Principles of General Management The Art and Science of Getting Results Across Organizational Boundaries

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ISBN-10: 0300117094

ISBN-13: 9780300117097

Edition: 2007

Authors: John L. Colley, Jacqueline L. Doyle, Robert D. Hardie, George W. Logan, Wallace Stettinius

List price: $79.00
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Description:

Stop! If you have been looking for the one resource for managing a business of any size, this is it. Based on the extensive business experience of five experts, this authoritative guide provides an in-depth look at what every leader must know about managing across departments, functions, divisions, or companies. nbsp; Drawing on decades of combined experience, John Colley and colleagues detail the wide range of skills, tools, and conceptual understanding as well as the qualities of leadership that a successful general manager must acquire. In an era of specialization and specialists, the authors return due focus to the generalist. No other book so passionately and thoroughly examines the…    
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Book details

List price: $79.00
Copyright year: 2007
Publisher: Yale University Press
Publication date: 5/31/2007
Binding: Hardcover
Pages: 488
Size: 6.13" wide x 9.25" long x 1.31" tall
Weight: 1.782

John L. Colley, Jr., is Almand R. Coleman Professor of Business Administration, Jacqueline L. Doyle is visiting assistant professor, Robert D. Hardie is adjunct assistant professor, George W. Logan is visiting lecturer, and Wallace Stettinius is visiting lecturer, all at the Darden Graduate School of Business Administration, University of Virginia.

Introduction to general management
General management in economic context
General management in organizational context
The roles and tasks of the general manager
The general management process : planning
The efficacy of strategic management
The strategic management process
Fundamentals of strategy formulation
The strategic plan : purpose, direction, and goals
The business plan : scale and resources
The annual plan : anticipated actions
Analytical concepts for the general manager
The business model
The relationship between cash flow and growth
Product, marketing, and pricing strategies
Relating productivity and firm growth
Residual income, EVA, and corporate capital charges
The allocation (redeployment) of capital (cash)
Share repurchases
General managers taking action
Making effective decisions
Organizing and aligning
Staffing
Integrating
Executing
In summation
Controlling and reporting
Learning and innovation
Public relations and advocacy
Reflections on general management