Smart Alliance How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

ISBN-10: 030010233X
ISBN-13: 9780300102338
Edition: 2004
List price: $21.00
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Book details

List price: $21.00
Copyright year: 2004
Publisher: Yale University Press
Publication date: 3/11/2004
Binding: Hardcover
Pages: 304
Size: 5.75" wide x 8.25" long x 0.75" tall
Weight: 1.034
Language: English

Timeline
Preface
Abbreviations
Introduction
Risk, Transparency, and Trust
Red, White, and Bruised
Times Change
Why Bananas and Why Chiquita?
Strange Bedfellows
Grass-Roots Snapshots
Blue Bananas
Agricultural Antagonists
"Daylight Come..."
The Many Faces of Corporate Responsibility
Leveling the Label Field
Unfinished Business
Fundamental Conventions of the International Labour Organization
Chemicals Banned under the Better Banana Program
Selected Tables from Chiquita's 2001 Corporate Responsibility Report
Sustainable Agriculture Network Members as of 2003
Notes
Selected Bibliography
Index

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