Smart Alliance How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

Name: Smart Alliance How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
Price: 18.45 USD
Availability: InStock
ISBN: 9780300102338

ISBN-10: 030010233X

ISBN-13: 9780300102338

Edition: 2004

Authors: J. Gary Taylor, Patricia J. Scharlin

List price: $64.00

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Book details

List price: $64.00
Copyright year: 2004
Publisher: Yale University Press
Publication date: 3/11/2004
Binding: Hardcover
Pages: 304
Size: 0.59" wide x 0.85" long x 0.09" tall
Weight: 1.012
Language: English



Timeline


Preface


Abbreviations


Introduction



Risk, Transparency, and Trust



Red, White, and Bruised



Times Change



Why Bananas and Why Chiquita?



Strange Bedfellows



Grass-Roots Snapshots



Blue Bananas



Agricultural Antagonists



"Daylight Come..."



The Many Faces of Corporate Responsibility



Leveling the Label Field



Unfinished Business



Fundamental Conventions of the International Labour Organization



Chemicals Banned under the Better Banana Program



Selected Tables from Chiquita's 2001 Corporate Responsibility Report



Sustainable Agriculture Network Members as of 2003


Notes


Selected Bibliography


Index