Multicultural Marketing and Business Consulting

Name: Multicultural Marketing and Business Consulting
Price: 8.75 USD
Availability: InStock
ISBN: 9780295992396

ISBN-10: 0295992395

ISBN-13: 9780295992396

Edition: 2012

Authors: Thaddeus Spratlen, Leslie Lum, Detra Y. Montoya, Michael Verchot

List price: $50.00

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Description:

Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices.Multicultural Marketing and Business Consultinghas been developed over a 15-year period to guide learning as students complete complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments. In project-based courses, students also learn valuable consulting and business assistance skills. The book…

Book details

List price: $50.00
Copyright year: 2012
Publisher: University of Washington Press
Publication date: 12/5/2012
Binding: Hardcover
Pages: 208
Size: 8.70" wide x 11.30" long x 0.83" tall
Weight: 1.606
Language: English