Juan in a Hundred The Representation of Latinos on Network News

ISBN-10: 0292743742

ISBN-13: 9780292743748

Edition: 2013

Authors: Otto Santa Ana
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Description: Latinos constitute the fastest-growing and largest ethnic minority in the United States, yet less than one percent of network news coverage deals with Latinos as the focus of a story. Out of that one percent, even fewer stories are positive in either content or tone. Author of the acclaimed Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse, Otto Santa Ana has completed a comprehensive analysis of this situation, blending quantitative research with semiotic readings and ultimately applying cognitive science and humanist theory to explain the repercussions of this marginal, negative coverage.Santa Ana's choice of network evening news as the foundation for Juan in a Hundredis significant because that medium is currently the single most authoritative and influential source of opinion-generating content. In his 2004 research, Santa Ana calculated that among approximately 12,000 stories airing across four networks (ABC, CBS, CNN, NBC), only 118 dealt with Latinos, a ratio that has remained stagnant over the past fifteen years. Examining the content of the stories, from briefs to features, reveals that Latino-tagged events are apparently only broadcast when national politics or human calamity are involved, and even then, the Latino issue is often tangential to a news story as a whole. On global events involving Latin America, U.S. networks often remain silent while BBC correspondents prepare fully developed, humanizing coverage. The book concludes by demonstrating how this obscurity and misinformation perpetuate maligned perceptions about Latinos. Santa Ana's inspiring calls for reform are poised to change the face of network news in America.

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Book details

Copyright year: 2013
Publisher: University of Texas Press
Publication date: 1/2/2013
Binding: Paperback
Pages: 317
Size: 6.25" wide x 9.75" long x 1.00" tall
Weight: 0.946
Language: English

Acknowledgments
Transcription and Semiotic Conventions
Prologue: Studying the Network News Coverage on Latinos
What US Latino Stories Make the Network News?
Semiotic Analyses of Network News Stories about Latinos
Inside-the-Beltway Stories
Jos� Padiila: Citizen Terrorist or Simply Terrorist?
CNN News Brief, #2
CBS News Report, #60
Latinos in the White House
ABC: Alberto Gonzales Nominated Attorney General, #100
CNN: Carlos Gutierrez Nominated Commerce Secretary, #112
Presidential Campaign for Latino Voters
ABC: Speaking Spanish Garners Latino Votes, #10
NBC: Rejecting a Latino Voter Myth, #82
NBC: Latino Voters in Western States, #90
ABC: Candidates Appear on S�bado Gigante, #97
News Briefs and Feature Stories
Economic Impact of Latinos
NBC News Brief on Jobs, #27
Health of Latinos
CBS News Brief on Strokes, #80
CBS Investigative Report: Hospitals Price-Gouging Latinos, #47
Politics of Entertainment
ABC: Visas Denied to Cuban Musicians, #13
Multiple News Briefs on Defecting Cuban Dancers
CBS: "A Day without a Mexican," #49
CBS: Reality Show �Gana la Verde!, #87
Latinos and Public Education
CBS: Increasingly Segregated Schools, #51
NBC/Telemundo: DREAM Act Students, #57
Iraq War Latino Soldiers
CNN: Death of a Green Card Soldier, #33
ABC: Sergeant Rafael Peralta, #109
Latinos in Sports
ABC: NFL Marketing to Latinos, #9
Baseballs A-Rod, #16, #18, #19, #20, #21, #22, #23
NBC: Olympic Triple Jumper Becomes Iconic Immigrant, #85
News Stories about Caribbean Immigrants
Cuban Migrants as Refugees
ABC and CBS News Briefs about Cubans Floating on a Buick, #11, #12
ABC News Brief about Mexican Pi�ata Girl, #105
ABC and CBS News Briefs on Cubans Migrating by Inner Tube, #34, #35
Dominican Migrants as Victims
NBC and ABC News Briefs and NBC Report, #63, #81, #14
Dominican Migrants as Criminals
ABC In-Depth Story, #74
Immigration Policy Stories
Bush's Immigration Policy Initiative
ABC World News Tonight with Peter Jennings, #3
CNN NewsNight with Aaron Brown, #1
NBC Nightly News with Tom Brokaw, #4
Phoenix "Drop Houses"
NBC News Brief, #15
CNN News Brief, #24
Second CNN News Brief, #28
CNN Feature-Length Story, #30
New Flood of Immigrants?
First NBC/Telemundo Report, #17
Second NBC Report, #48
Feature-Length News Stories about Mexican Immigrants
NBC: Mexican Migrants in the Aftermath of a Hurricane, #83
NBC/Telemundo: Air Flight Repatriations, #89
CBS: Contrasting Views of Arizona's Prop. 200, #117
CBS: "Illegal Immigration-What Does It Mean to You?" #77
ABC/BBC: "Dangerous Crossing," #116
Conclusions: Semiotic Analyses of Network News Stories about Latinos
Humanist Theories and Cognitive Modeling of Television News Readings
A Cognitive Model to Incorporate Second-Order Signs
Adding Narrative to Semiotics: Myths That Underlie News Stories
Conclusion
Appendix: Summary Table of 118 Television Network Evening News Stories about Latinos in 2004
Notes
References
Credits
Index
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