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Stories at Work Using Stories to Improve Communication and Build Relationships

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ISBN-10: 0275987310

ISBN-13: 9780275987312

Edition: 2006

Authors: Terrence L. Gargiulo

List price: $75.00
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Terrence Gargiulo boldly states: "If a picture is worth a thousand words, a story is worth a thousand pictures." One of the most ancient forms of communication, storytelling is now being recognized as a powerful tool in business and other facets of life. Gargiulo argues that stories are fundamental to the way we communicate, learn, and think; they are the most efficient way to store, retrieve, and convey information. In Stories at Work, he demystifies how and why stories are so effective, and demonstrates how stories can be applied in organizations and our personal lives to influence behavior, persuade, entertain, solve problems, effect change, generate creativity, and promote shared…    
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Book details

List price: $75.00
Copyright year: 2006
Publisher: Bloomsbury Publishing USA
Publication date: 5/30/2006
Binding: Hardcover
Pages: 184
Size: 6.14" wide x 9.21" long x 0.44" tall
Weight: 0.968
Language: English

Introduction
What Stories Can Do Communicating Through Stories
Case Study - Kinship Center Managing Through Stories
Case Study - SodexhoUSA Leading Through Stories
Case Study - Environment for Organizational Improvement
Putting Stories to Work
Building an Index of Personal Stories
Story Collaging
Exercises and Tools
Suggested Readings
Index