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International Business

Best in textbook rentals since 2012!

ISBN-10: 0273760971

ISBN-13: 9780273760979

Edition: 6th 2012 (Revised)

Authors: Alan M. Rugman, Simon Collinson

List price: $54.99
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International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.The book is written for students on undergraduate and postgraduate degree programmes in business, or…    
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Book details

List price: $54.99
Edition: 6th
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 5/10/2012
Binding: Paperback
Pages: 800
Size: 7.75" wide x 10.25" long x 1.25" tall
Weight: 3.278

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