Strategy Book

ISBN-10: 0273757091
ISBN-13: 9780273757092
Edition: 2012
Authors: Max Mckeown
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Book details

List price: $14.99
Copyright year: 2012
Publisher: Pearson Education, Limited
Publication date: 12/9/2011
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.880
Language: English

About the author
Author's acknowledgements
Publisher's acknowledgements
Introduction
What is strategy?
Your strategic self
Shaping the future
Thinking before you plan
Becoming a strategic thinker
Selling your strategy
Thinking like a strategist
Reacting is as important as planning
Taking risks (jumping your uncertainty gaps)
Looking over your shoulder
Knowing where grass (really) is greener
Creating your strategy
Seeing the big picture?
Finding position, intention and direction
Looking for advantages
Making strategic decisions and choices
Adapting to your competitive environment
Winning with strategy
Winning strategy games
Creating new markets
Getting ahead of your strategic group
Growing your business (again and again)
Going global without going broke
Knowing what you can do best
Making your strategy work
Managing your strategy process
Meetings for strategic minds
Managing change, making strategy work
Understanding what can go wrong
Saving your company from failure
The Strategy Book tool kit
The basic (powerful) strategy questions
SWOT analysis
Porter's 5 forces of competition
Porter's generic strategies
Burgelman's strategy dynamics model
Porter's value chain
Core competencies and resource-based view
Nonaka and Takeuchi's knowledge spiral
McKinsey's 7-5 framework
Scenario planning
Ansoffs growth grid
BCG's product portfolio matrix
Kim and Mauborgne's blue ocean
Greiner's growth (and crisis) model
Treacy and Wiersema's value disciplines
Cummings and Wilson: orientation and animation
Lewin's force field analysis
Kotter's eight phases of change
Kaplan and Norton's balanced scorecard
Hrebiniak's model of strategy execution
Hammer and Champy's business process redesign
Michaud and Thoenig's strategic orientation
Burgelman and Grove's strategy bet model
Argyris's double and single loop learning
Mintzberg's deliberate and emergent
Johnson's white space model
Prahalad's bottom of the pyramid
Stacey's strategy from complexity
Final words
Further reading
Index

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