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| About the author | |
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| Author's acknowledgements | |
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| Publisher's acknowledgements | |
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| Introduction | |
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| What is strategy? | |
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| Your strategic self | |
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| Shaping the future | |
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| Thinking before you plan | |
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| Becoming a strategic thinker | |
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| Selling your strategy | |
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| Thinking like a strategist | |
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| Reacting is as important as planning | |
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| Taking risks (jumping your uncertainty gaps) | |
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| Looking over your shoulder | |
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| Knowing where grass (really) is greener | |
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| Creating your strategy | |
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| Seeing the big picture? | |
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| Finding position, intention and direction | |
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| Looking for advantages | |
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| Making strategic decisions and choices | |
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| Adapting to your competitive environment | |
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| Winning with strategy | |
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| Winning strategy games | |
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| Creating new markets | |
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| Getting ahead of your strategic group | |
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| Growing your business (again and again) | |
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| Going global without going broke | |
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| Knowing what you can do best | |
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| Making your strategy work | |
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| Managing your strategy process | |
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| Meetings for strategic minds | |
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| Managing change, making strategy work | |
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| Understanding what can go wrong | |
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| Saving your company from failure | |
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| The Strategy Book tool kit | |
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| The basic (powerful) strategy questions | |
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| SWOT analysis | |
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| Porter's 5 forces of competition | |
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| Porter's generic strategies | |
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| Burgelman's strategy dynamics model | |
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| Porter's value chain | |
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| Core competencies and resource-based view | |
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| Nonaka and Takeuchi's knowledge spiral | |
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| McKinsey's 7-5 framework | |
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| Scenario planning | |
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| Ansoffs growth grid | |
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| BCG's product portfolio matrix | |
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| Kim and Mauborgne's blue ocean | |
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| Greiner's growth (and crisis) model | |
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| Treacy and Wiersema's value disciplines | |
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| Cummings and Wilson: orientation and animation | |
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| Lewin's force field analysis | |
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| Kotter's eight phases of change | |
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| Kaplan and Norton's balanced scorecard | |
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| Hrebiniak's model of strategy execution | |
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| Hammer and Champy's business process redesign | |
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| Michaud and Thoenig's strategic orientation | |
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| Burgelman and Grove's strategy bet model | |
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| Argyris's double and single loop learning | |
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| Mintzberg's deliberate and emergent | |
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| Johnson's white space model | |
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| Prahalad's bottom of the pyramid | |
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| Stacey's strategy from complexity | |
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| Final words | |
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| Further reading | |
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| Index | |