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International Marketing and Export Management

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ISBN-10: 0273743880

ISBN-13: 9780273743880

Edition: 7th 2011 (Revised)

Authors: Gerald Albaum, Edwin Duerr

List price: $55.99
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The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
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Book details

List price: $55.99
Edition: 7th
Copyright year: 2011
Publisher: Pearson Education, Limited
Publication date: 6/2/2011
Binding: Paperback
Pages: 1024
Size: 7.50" wide x 9.75" long x 1.25" tall
Weight: 3.762
Language: English