Research Methods for Business Students

Name: Research Methods for Business Students
Price: 33.75 USD
Availability: InStock
ISBN: 9780273716860

ISBN-10: 0273716867

ISBN-13: 9780273716860

Edition: 5th 2009

Authors: Mark N. K. Saunders, Philip Lewis, Adrian Thornhill

List price: $156.20

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Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

Book details

List price: $156.20
Edition: 5th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 6/30/2009
Binding: Paperback
Pages: 656
Size: 7.75" wide x 10.75" long x 1.00" tall
Weight: 2.684
Language: English



How to use this book


Guided tour


Preface


Contributors



The nature of business and management research and structure of this book



Formulating and clarifying the research topic



Critically reviewing the literature



Understanding research philosophies and approaches



Formulating the research design



Negotiating access and research ethics



Selecting samples



Using secondary data



Collecting primary data through observation



Collecting primary data using semi-structured, in-depth and group interviews



Collecting primary data using questionnaires



Analysing quantitative data



Analysing qualitative data



Writing and presenting your project report


Appendices


Glossary


Index