Research Methods for Business Students

ISBN-10: 0273716867
ISBN-13: 9780273716860
Edition: 5th 2009
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Description: Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

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Book details

List price: $156.20
Edition: 5th
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 6/30/2009
Binding: Paperback
Pages: 656
Size: 7.75" wide x 10.75" long x 1.00" tall
Weight: 2.684
Language: English

Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

How to use this book
Guided tour
Preface
Contributors
The nature of business and management research and structure of this book
Formulating and clarifying the research topic
Critically reviewing the literature
Understanding research philosophies and approaches
Formulating the research design
Negotiating access and research ethics
Selecting samples
Using secondary data
Collecting primary data through observation
Collecting primary data using semi-structured, in-depth and group interviews
Collecting primary data using questionnaires
Analysing quantitative data
Analysing qualitative data
Writing and presenting your project report
Appendices
Glossary
Index

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