International Marketing Strategy

Name: International Marketing Strategy
Price: 8.83 USD
Availability: InStock
ISBN: 9780273686880

ISBN-10: 0273686887

ISBN-13: 9780273686880

Edition: 5th 2005 (Revised)

Authors: Frank Bradley

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Description:

This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.

Book details

Edition: 5th
Copyright year: 2005
Publisher: Pearson Education, Limited
Binding: Paperback
Pages: 424
Size: 7.50" wide x 9.75" long x 1.00" tall
Weight: 0.220
Language: English




The Decision to Internationalize


International Marketing in the Firm


Theories of the Firm in International Markets


Resources and Managerial Capacity


Strategic Options for the Firm



International Marketing Environment


Global, Regional and Emerging Markets


The Socio-Cultural Environment


Public Policy Environment


Creating Competitive Advantage



How the Firm Enters International Markets


International Markets and Customers


Analysis of International Competitors


Entering International Markets


Exporting


Competitive Alliances


Foreign Direct Investment



The International Marketing Programme


The Consumer Products Firm


The Industrial Products Firm


The Services Firm



Implementing the International Marketing


International Distribution Channels


Selling and Negotiating in International Markets


Managing International Marketing Operations