Quick Answers to Web Marketing Questions Facts at Your Fingertips

Name: Quick Answers to Web Marketing Questions Facts at Your Fingertips
Availability: OutOfStock
ISBN: 9780273653271

ISBN-10: 027365327X

ISBN-13: 9780273653271

Edition: 2002

Authors: Alison Alsbury, Sean McManus

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We've done the hard work - so you don't have to.You've got a budget. You've got to decide how to spend it. And you have to get results. But what's the evidence that e-marketing works? And what makes people visit and revisit a website? Who uses the internet anyway? Do they respond to banner ads? Is it worth promoting on-line services through traditional media? And can I justify my decisions to my boss? Quick Answers to Key Web Marketing Questions takes all the hard work out of decision making. We take all your most vital questions, collect the statistics from every conceivable source, read them, interpret them and give you the bottom line answers with vital figures you need to make your…

Book details

Copyright year: 2002
Publisher: Pearson Education, Limited
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.990
Language: English




Planning your campaign



Market research



Design and content



Advertising and promotion



Measurement



Location



Law and ethics



Trends