Beautiful Corporations Corporate Style in Action

Name: Beautiful Corporations Corporate Style in Action
Availability: OutOfStock
ISBN: 9780273642336

ISBN-10: 0273642332

ISBN-13: 9780273642336

Edition: 2000

Authors: Paul Dickinson, Rufus Leonard, Neil Svensen, Steve Morris

List price: $40.00

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"Paul Dickinson rightly points out that business has overtaken politics as the primary force in society, which means consumers are 'voting' every time they flex their spending muscle, and that in turn makes the vigilante consumer into a powerful organism, capable, as we have seen, of humbling even the likes of Shell and Monsanto."- Anita Roddick, Chairperson,The Body Shop International plc

Book details

List price: $40.00
Copyright year: 2000
Publisher: Financial Times/Prentice Hall
Publication date: 9/7/2000
Binding: Hardcover
Pages: 144
Size: 7.75" wide x 10.00" long x 0.50" tall
Weight: 1.188
Language: English



Foreword


Acknowledgements


Introduction



Setting the scene



The role and impact of design



The role and impact of corporations



How to get there



Towards a new beauty: sustainability product marketing


Conclusion


References


Index