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International Business Strategy

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ISBN-10: 027360712X

ISBN-13: 9780273607120

Edition: 1995

Authors: John Ellis, David Williams

List price: $87.50
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Provides a phase model of international business development, enabling a company's current and future strategic position and imperatives to be identified.
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Book details

List price: $87.50
Copyright year: 1995
Publisher: Pitman Publishing
Binding: Paperback
Pages: 384
Size: 7.50" wide x 9.75" long x 1.00" tall
Weight: 1.694
Language: English

Strategy, Process and Performance
Corporate, Business and Functional Strategies
The Internationalisation Process
International Strategic Analysis
External Triggers to The Internationalisation Process
International Triggers to The Internationalisation Process
International Business Development
Restricted National Market Scope
International Market Entry and Development
International Regional Strategies
Worldwide Competitors