Organizational Complex Architecture, Media, and Corporate Space

ISBN-10: 0262633264
ISBN-13: 9780262633260
Edition: 2005
Authors: Reinhold Martin
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Book details

List price: $43.95
Copyright year: 2005
Publisher: MIT Press
Publication date: 9/23/2005
Binding: Paperback
Pages: 324
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.430

"The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape.In-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings & Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image--of the corporation as a flexible, integrated system--is seen to correspond with a "humanization" of corporate life, as corporations decentralize both spatially and administratively.Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new "pattern-seeing." Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns--images of organic integration designed to regulate new and unstable human-machine assemblages.

Reinhold Martin is an Associate Professor at the Graduate School of Architecture, Planning, and Preservation, Columbia University, and a partner in the firm of Martin/Baxi Architects.

Introduction
The Organizational Complex
Pattern-Seeing
The Physiognomy of the Office
Organic Style
Computer Architectures
The Topologies of Knowledge
Epilogue: Hallucinations
Notes
Index

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