Understanding Media The Extensions of Man

Name: Understanding Media The Extensions of Man
Price: 10.74 USD
Availability: InStock
ISBN: 9780262631594

ISBN-10: 0262631598

ISBN-13: 9780262631594

Edition: 1994

Authors: Marshall. Mcluhan, Lewis H. Lapham

List price: $34.95

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Description:

with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the…

Book details

List price: $34.95
Copyright year: 1994
Publisher: MIT Press
Publication date: 10/24/1994
Binding: Paperback
Pages: 392
Size: 6.02" wide x 9.02" long x 0.91" tall
Weight: 1.430
Language: English




Introduction



Medium Is the Message



Media Hot and Cold



Reversal of the Overheated Medium



The Gadget Lover: Narcissus as Narcosis



Hybrid Energy: Les Liaisons Dangereuses



Media as Translators



Challenge and Collapse: The Nemesis of Creativity






The Spoken Word: Flower or Evil?



The Written Word: An Eye for an Ear



Roads and Paper Routes



Number: Profile of the Crowd



Clothing: Our Extended Skin



Housing: New Look and New Outlook



Money: The Poor Man's Credit Card



Clocks: The Scent of Time



The Print: How to Dig It



Comics: Mad Vestibule to TV



The Printed Word: Architect of Nationalism



Wheel, Bicycle, and Airplane



The Photograph: The Brothel-without-Walls



Press: Government by News Leak



Motorcar: The Mechanical Bride



Ads: Keeping Upset with the Joneses



Games: The Extensions of Man



Telegraph: The Social Hormone



The Typewriter: Into the Age of the Iron Whim



The Telephone: Sounding Brass or Tinkling Symbol?



The Phonograph: The Toy That Shrank the National Chest



Movies: The Reel World



Radio: the Tribal Drum



Television: The Timid Giant



Weapons: War of the Icons



Automation: Learning a Living