Paying with Plastic The Digital Revolution in Buying and Borrowing

Name: Paying with Plastic The Digital Revolution in Buying and Borrowing
Price: 5.7 USD
Availability: InStock
ISBN: 9780262550581

ISBN-10: 026255058X

ISBN-13: 9780262550581

Edition: 2nd 2005

Authors: Richard Schmalensee, David S. Evans

List price: $29.95

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Description:

The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. Paying with Plasticis the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, Paying with Plasticdelivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful…

Book details

List price: $29.95
Edition: 2nd
Copyright year: 2005
Publisher: MIT Press
Publication date: 12/17/2004
Binding: Paperback
Pages: 360
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.144
Language: English



Preface


Acknowledgments



Plastic Cards



From Seashells to Electrons



More Than Money



From Gourmets to the Masses



From Sardi's to Saks.com



It Takes Two to Tango



Co-opetition and the Payment Card Ecosystem



System Wars



Issuer Brawls



Backroom Battles



The Antitrust Wars



On the Brink



And They Don't Take Cash


Sources and Notes


Selected Bibliography


Index