Spot The Rise of Political Advertising on Television

Name: Spot The Rise of Political Advertising on Television
Price: 5.69 USD
Availability: InStock
ISBN: 9780262540650

ISBN-10: 0262540657

ISBN-13: 9780262540650

Edition: 3rd 1992

Authors: Edwin Diamond, Stephen Bates

List price: $30.00

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Description:

In this third edition of their classic study of the political commercial, or "polispot," veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign. In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal…

Book details

List price: $30.00
Edition: 3rd
Copyright year: 1992
Publisher: MIT Press
Publication date: 7/1/1992
Binding: Paperback
Pages: 432
Size: 6.00" wide x 9.25" long x 1.25" tall
Weight: 1.496
Language: English