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Intellectual Property Strategy

ISBN-10: 0262516799
ISBN-13: 9780262516792
Edition: 2011
Authors: John G. Palfrey
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Description: Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating  More...

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Book details

List price: $15.95
Copyright year: 2011
Publisher: MIT Press
Publication date: 10/7/2011
Binding: Paperback
Pages: 192
Size: 5.00" wide x 7.00" long x 0.50" tall
Weight: 0.440
Language: English

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Series Foreword
Preface
Acknowledgments
Introduction
The Self-Limiting Myth of the Sword and the Shield
Why Intellectual Property Matters
Recommendation
Treat Intellectual Property as a Core Asset Class
Recommendation
Benefit from the Intellectual Property of Others - Legally
Recommendation
Create Freedom of Action through Intellectual Property
Recommendation
Establish a Flexible Intellectual Property Strategy
The Special Case of the Nonprofit
Future Outlook
Afterword
What the Author Really Thinks
Glossary
Notes
Recommended Reading
About the Author
Index
Available online (at http://mitpress.mit.edu/ipstrategy):
Case Studies
Collegiate Licensing
Follow-on Biologies
InnoCentive
Museum Licensing
Smartphones
Starbucks versus Ethiopia
University Technology Commercialization
Notes to Case Studies

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