Brandscapes Architecture in the Experience Economy

ISBN-10: 0262515032
ISBN-13: 9780262515030
Edition: 2010
Authors: Anna Klingmann
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Book details

List price: $31.00
Copyright year: 2010
Publisher: MIT Press
Publication date: 9/24/2010
Binding: Paperback
Pages: 378
Size: 7.00" wide x 8.75" long x 1.00" tall
Weight: 2.288

Anna Klingmann, an architect and critic, is the founder and principal of KL!NGMANN, an agency for architecture and brand building in New York. Her work has been published in AD Magazine, Daidalos, Architectural Record, Architecture d'Aujourd'hui, and other periodicals.

Acknowledgments
Introduction: Architecture in the Experience Economy
Eyes Which Do not See
Liners: From Function to Experience
Airplanes: From Hardware to Humanware
Automobiles: From Standardization to Mass Customization
Changing the Code
The Experience Economy
Architecture as Experience
The Brand
Added Value
Architecture Without Architects
Architecture with a Plot
Living the Fully Branded Experience
Literal Brandscapes
Times Square and Potsdamer Platz
NikeTown
Phenomenal Brandscapes
Third Street Promenade
Evolution as �Flattened� Branded Landscape
Jerde Partnership
Reinventing the Communal Experience
Inspiration
Marketing Without Marketers
The Choreography of Unpredictability
The Accommodating Critical
Nobrow
Liquid Architecture
Datascapes
Time-Based Strategies
Parametric Design
SHoP
The Legacy of Modernism
(M)Arketing
How Marketing Trumped (Modernist) Ideology
Architecture as Product
Understanding, Creating, Communicating
(M) Architecture
The Lessons of Las Vegas
The Inverted Shed and the Inverted Duck
Place Marketing
The Illusion of Plans
From Composition to Choreography
From Object to Field
From Axis to Path
From Wall to Surface
Pure Creation of the Mind
The Legibility of Intention
The Discontinuity of Stage and Backstage
Drama + Diversity + Detail
Addendum 1: Figural Regimes of Signification
Addendum 2: The Parthenon
Beyond Bilbao
Architecture as a Catalyst for Urban Renewal
Architecture as Brand Equity
Architecture as Spectacle
Architecture as a Brand
Corporate Branding
The Tension between Market and Place
Corporate Architecture
The Case of Vollkswagon and Ford
From Impact to Contact
Inspiration
Urban Branding
Think Locally, Act Globally
Architecture as a Marketing Tool
Concept Engineering
Residential Branding
Brandism (TM)
The Brand Called �You�
Ten Reminders to Architects
From Product to Brand
From Need to Desire
From Performance to Experience
From Plan to Choreography
From Program to Ambience
From Impact to Contact
From Function to Form
From Commodity to Catalyst
From Physical to Human Context
From Object to Subject
Bridging the Gap
Afterword
NOTES
Index

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