Innovator's Hypothesis How Cheap Experiments Are Worth More Than Good Ideas

Name: Innovator's Hypothesis How Cheap Experiments Are Worth More Than Good Ideas
Price: 5.25 USD
Availability: InStock
ISBN: 9780262028363

ISBN-10: 0262028360

ISBN-13: 9780262028363

Edition: 2014

Authors: Michael Schrage

List price: $22.95

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $5.25

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

What is the best way for a company to innovate? That's exactly the wrong question.The better question: How can organizations get the maximum possible value from their innovationinvestments? Advice recommending "innovation vacations" and the luxury of failure may bewonderful for organizations with time to spend and money to waste. But this book addresses theinnovation priorities of companies that live in the real world of limits. They want fast, frugal,and high impact innovations. They don't just seek superior innovation, they want superiorinnovators.In The Innovator's Hypothesis, innovation expertMichael Schrage advocates a cultural and strategic shift: small teams,…

Book details

List price: $22.95
Copyright year: 2014
Publisher: MIT Press
Publication date: 9/12/2014
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.078

Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate and What Do You Want Your Customers to Become?