Marketing the Moon - the Selling of the Apollo Lunar Program

Name: Marketing the Moon - the Selling of the Apollo Lunar Program
Price: 4.93 USD
Availability: InStock
ISBN: 9780262026963

ISBN-10: 0262026961

ISBN-13: 9780262026963

Edition: 2014

Authors: David Meerman Scott, Richard Jurek

List price: $27.95

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Description:

In July 1969, ninety-four percent of American televisions were tuned to coverage ofApollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists,reach a larger audience than My Three Sons? Why did a government program whosestandard operating procedure had been secrecy turn its greatest achievement into a communalexperience? In Marketing the Moon, David Meerman Scott and Richard Jurek tellthe story of one of the most successful marketing and public relations campaigns in history: theselling of the Apollo program. Primed by science fiction, magazine articles, andappearances by Wernher von Braun on the "Tomorrowland" segments of theDisneyland prime time…

Book details

List price: $27.95
Copyright year: 2014
Publisher: MIT Press
Publication date: 4/25/2014
Binding: Hardcover
Pages: 144
Size: 11.25" wide x 9.50" long x 0.75" tall
Weight: 2.354
Language: English