Managing Change Text and Cases

ISBN-10: 0256264589
ISBN-13: 9780256264586
Edition: 2nd 2003 (Revised)
List price: $216.00 Buy it from $2.93 Rent it from $20.90
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Book details

List price: $216.00
Edition: 2nd
Copyright year: 2003
Publisher: McGraw-Hill Higher Education
Publication date: 11/27/2002
Binding: Hardcover
Pages: 544
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.848
Language: English

Preface to the Third Edition
Preface to the Second Edition
Preface to the First Edition
Introduction
Forces for Change
Introduction
Case
Innovation at the Lego Group (A)
Reading
�The 12 Different Ways for Companies to Innovate�
Case: Change Classic
Changing the Culture at British Airways
Reading
�Re-energizing the Mature Organization�
Case
Nestl�'s Globe Program (A): The Early Months
Reading
�Has Strategy Changed?�
Reading
�Meeting the Challenge of Disruptive Change,�
Case
GlaxoSmithKline and AIDS Drugs in South Africa (A): The Fight for Lives and Profits
Reading
�Rethinking the Social Responsibility of Business,� Reason magazine
Reading
�The Collapse and Transformation of Our World,�
Changing the Game (from Vision to Adaptation)
Introduction
Case
Yinscape and Yangsearch
Reading
�The Vision Thing (A),�
Case: Change Classic
Bob Galvin and Motorola, Inc. (A)
Reading
�From Bogged Down to Fired Up: Inspiring Organizational Change,�
Case
Merrill Lynch: Evolution, Revolution and Sale, 1996-2008
Reading
�An Improvisational Model for Change Management: The Case of Groupware Technologies,�
Case
Charlotte Beers at Ogilvy & Mather Worldwide (A)
Reading
�The Quest for Resilience,�
Implementing Change
Introduction
Case: Change Classic
Peter Browning and Continental White Cap (A)
Reading
�Implementing Change,�
Case
Marconi plc (A)
Reading
�Organizational Frame Bending: Principles for Managing Reorientation,�
Case
Leading Culture Change at Seagram
Reading
�Why Change Programs Don't Produce Change,�
Simulation
The Merger Plan Simulation
Case
Oticon: Building a Flexible World-Class Organization (A)
Reading
�Changing the Deal While Keeping the People,�
Case
Ayudhya Allianz C. P.: The Turnaround
The Recipients of Change
Introduction
Case: Change Classic
Donna Dubinsky and Apple Computer, Inc. (A)
Reading]13
Case
Wellcome Israel (A)
Reading
�Back to Square Zero: The Post-Corporate Career,�
Case
Emilio Kornau
Case
Mark Margolis
Case
Kerstin Berger (A)
Simulation
Broadway Brokers
Reading
�Managing to Communicate, Communicating to Manage: How Leading Companies Communicate with Employees,�
Leading Change: The Personal Side
Introduction
Case: Change Classic
Wall Disney's Dennis Hightower: Taking Charge
Case
Dennis Hightower: Walt Disney's Transnational Manager
Reading
�Bob Knowling's Change Manual,�
Case
�Change Agent �In Waiting�
Case
�Henry Silva: Aspiring Change Agent for a Start-up Company
Case
�Susan Baskin: Aspiring Change Agent (A)
Reading
�Converting Middle Powerlessness to Middle Power: A Systems Approach,�
Case
�The Young Change Agents
Reading
�Leadership for Change: Enduring Skills for Change Masters,�
Case
�Vinesh Juglal: South African Serial Entrepreneur
Continuous Change
Introduction
Reading
�Seismic Shocks and Systemic Shifts: The Irresistible Rise of a New State Capitalism,�
Case
�Managing Performance at Haier (A): From Bankrupt Collective Enterprise to the Cover of Forbes
Reading
�Bringing Life to Organizational Change,�
Case
�Singapore Airlines: Continuing Service Improvement
Reading
�Cracking the Code of Change,�
Case
�GE's Two-Decade Transformation: Jack Welch's Leadership
Case: Change Classic
�Nigel Andrews and General Electric Plastics (A)
Reading
�GE's Move to the Internet
Case
�Get Me a CEO from GE!
Reading
�The Immelt Revolution,�
Reading
�Unlocking the Mystery of Effective Large-Scale Change,�

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