Cases in Marketing Management

Name: Cases in Marketing Management
Availability: OutOfStock
ISBN: 9780256204643

ISBN-10: 0256204640

ISBN-13: 9780256204643

Edition: 7th 1997

Authors: Kenneth L. Bernhardt, Thomas Kinnear

List price: $97.50

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Book details

List price: $97.50
Edition: 7th
Copyright year: 1997
Publisher: McGraw-Hill Higher Education
Binding: Hardcover
Pages: 688
Size: 7.75" wide x 9.75" long x 1.25" tall
Weight: 2.640
Language: English



An Orientation to the Case Method


Note to the Student on the Case Method


Introduction to Marketing Decision Making


Financial Analysis for Marketing Decision Making


A Case with a Student Analysis


Introduction to Marketing Decision Making


Marketing Information and Forecasting


Product and Brand Management Decisions


Distribution Decisions


Promotion Decisions


Pricing Decisions


Public Policy and Ethical Aspects of Marketing


Marketing Programs and Strategy