Culture and Consumption II Markets, Meaning, and Brand Management

ISBN-10: 025321761X

ISBN-13: 9780253217615

Edition: 2005

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Description: A follow-up to the author's first book by the same title, this text trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment.

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Book details

List price: $20.95
Copyright year: 2005
Publisher: Indiana University Press
Publication date: 7/22/2005
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

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The Drew Bledsoe paradox : the mysterious home economics of homo economicus
Homeyness : a cultural account of one constellation of consumer goods and meanings
Calling grease
When cars could fly : Raymond Loewy, John Kenneth Galbraith, and the 1954 Buick
Marilyn Monroe, inventor of blondness
Who is the celebrity endorser? : cultural foundations of the endorsement process
The strange power of Uncle Meyer's wallet
Culture and culture at the Royal Ontario Museum : an anthropological approach to a marketing problem
Taking Madison Avenue by storm
Advertising : meaning versus information
Sarah Zupko, meet Mrs. Woolworth
Meaning-management : an anthropological approach to the creation of value
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