Saving the World A Brief History of Communication for Development and Social Change

Name: Saving the World A Brief History of Communication for Development and Social Change
Price: 22.38 USD
Availability: InStock
ISBN: 9780252078446

ISBN-10: 0252078446

ISBN-13: 9780252078446

Edition: 2012

Authors: Emile G. McAnany

List price: $25.00

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Description:

This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations'…

Book details

List price: $25.00
Copyright year: 2012
Publisher: University of Illinois Press
Publication date: 3/20/2012
Binding: Paperback
Pages: 200
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.682
Language: English



Preface


Acknowledgments


Introduction: Communication in the Lives of the Globe



Saving the World: Beginnings of Communication for Development



Globalization, Discourse, and Development Communication: UNESCO as Prime Mover



Communication for Development: Does It Work?



Rethinking the Paradigm: The Dependency Phase



Another Paradigm: Participatory Communication



Paradigm for a New Millennium: Social Entrepreneurship



Past, Present, and Future: An Agenda for 2015 and Beyond



The Future: Some Final Thoughts


References


Index