Refiguring Mass Communication A History

Name: Refiguring Mass Communication A History
Price: 7.19 USD
Availability: InStock
ISBN: 9780252077050

ISBN-10: 0252077059

ISBN-13: 9780252077050

Edition: 2010

Authors: Peter Simonson

List price: $27.00

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Description:

This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized around narrative accounts of individuals and their communicative worlds,Refiguring Mass Communicationilluminates significant but overlooked rhetorical episodes in history to enable modern-day readers to rehabilitate and reinvigorate their own engagements with mass communication. Coined in the 1920s as a way to describe radio, motion pictures, wide-circulation magazines, and the press, the term "mass communication" frequently is misused in the era of cable TV, niche marketing, and the Internet.…

Book details

List price: $27.00
Copyright year: 2010
Publisher: University of Illinois Press
Publication date: 3/24/2010
Binding: Paperback
Pages: 280
Size: 6.00" wide x 9.00" long x 0.80" tall
Weight: 0.836
Language: English



Acknowledgments


Introduction



The Rhetorical Invention of “Mass Communication”



Paul's Communicative Figure



Whitman's Polytheistic Mass



Cooley's Transcendentalist Quest



Merton's Skeptical Faith


Afterword: Assembling through a Fair


Notes


Selected Bibliography


Index