Marketing Nutrition Soy, Functional Foods, Biotechnology, and Obesity

ISBN-10: 0252074556
ISBN-13: 9780252074554
Edition: 2007
Authors: Brian Wansink
List price: $23.00 Buy it from $4.91
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansinkrsquo;sMarketing Nutritionfocuses on why people eat the  More...

New Starting from $28.95
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Math Online content $4.95 $1.99
Add to cart
Study Briefs
Careers in Medical Assisting Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $23.00
Copyright year: 2007
Publisher: University of Illinois Press
Publication date: 2/1/2007
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.726

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansinkrsquo;sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other productsrsquo; failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Acknowledgments
Credits
Introduction
Secrets About Food and People
Nutrition Knowledge That Matters
Classified World War II Food Secrets
If It Sounds Good, It Tastes Good
Tools for Targeting
Profiling the Perfect Consumer
Mental Maps That Lead to Consumer Insights
Targeting Nutritional Gatekeepers
The Health of Nations
The De-marketing of Obesity
Why Five-a-Day Programs Often Fail
Winning the Biotechnology Battle
Managing Consumer Reactions to Food Crises
Labeling that Actually Works
Leveraging Food and Drug Administration Health Claims
Health Claims: When Less Equals More
Marketing Nutrition
Introducing Unfamiliar Foods to Unfamiliar Lands
Global Best Practices
Conclusion: Looking Backward and Speeding Forward
References and Suggested Readings
Index

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×