Keith's Radio Station Broadcast, Satellite, and Internet

ISBN-10: 0240821165
ISBN-13: 9780240821160
Edition: 9th 2015 (Revised)
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Description: Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of  More...

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Book details

List price: $69.95
Edition: 9th
Copyright year: 2015
Publisher: Taylor & Francis Group
Publication date: 6/13/2014
Binding: Paperback
Pages: 530
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.794
Language: English

Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why.This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies.New to this edition:Updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technologyA thorough examination of Internet radio, online music services, and mobile listening devicesAn analysis of how new technologies have fragmented the advertising dollarA discussion of station website content and promotional usage of social mediaA revised examination of technologically advanced strategies used in traffic and billing departmentsUpdated, full-color photos and illustrations.The new companion website featuring content for both students and instructors, including an instructors' manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.

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