Motion Graphic Design Applied History and Aesthetics

ISBN-10: 0240821130

ISBN-13: 9780240821139

Edition: 3rd 2013 (Revised)

Authors: Jon Krasner
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Description: Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: * The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema * Pictorial design considerations including the relationships between images and type, hierarchy, form and composition * How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact. New to this edition: * Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos * New industry tools and techniques, such as Photoshop's new animation tool * An updated and enhanced DVD, and much more The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production.

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Book details

List price: $42.99
Edition: 3rd
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 4/26/2013
Binding: Paperback
Pages: 526
Size: 7.75" wide x 9.25" long x 1.00" tall
Weight: 3.432
Language: English

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