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White Space Is Not Your Enemy A Beginner's Guide to Communicating Visually Through Graphic, Web and Multimedia Design

ISBN-10: 0240812816
ISBN-13: 9780240812816
Edition: 2010
List price: $21.99 Buy it from $5.45
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Description: Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, Visual Communication is a practical graphic design and layout text  More...

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Book details

List price: $21.99
Copyright year: 2010
Publisher: A K Peters, Limited
Publication date: 3/11/2010
Binding: Paperback
Pages: 296
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.826
Language: English

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, Visual Communication is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work * Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book! * "Try This" sections in each chapter include fun, hands-on activities to develop skills. * The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.

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