Record Label Marketing

ISBN-10: 0240812387
ISBN-13: 9780240812380
Edition: 2nd 2010 (Revised)
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Description: This is the only book that looks inside the marketing machine of commercial record labels. Record Label Marketing provides clear in-depth information on corporate marketing processes, combining marketing theory with the real world ?how to? practiced  More...

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Book details

List price: $31.99
Edition: 2nd
Copyright year: 2010
Publisher: Elsevier Science & Technology
Publication date: 9/28/2009
Binding: Paperback
Pages: 448
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 1.936
Language: English

This is the only book that looks inside the marketing machine of commercial record labels. Record Label Marketing provides clear in-depth information on corporate marketing processes, combining marketing theory with the real world ?how to? practiced in marketing war rooms, it not only gives you ways to market your label but explains the benefits of doing so. In this new edition this industry defining book features a host of new marketing techniques developed in response to new technologies for both marketing and delivery of music to consumers * Builds your knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives you essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities * Gives you vital information on label publicity, advertising, retail distribution and marketing research.

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