Record Label Marketing

Name: Record Label Marketing
Price: 4.14 USD
Availability: InStock
ISBN: 9780240812380

ISBN-10: 0240812387

ISBN-13: 9780240812380

Edition: 2nd 2010 (Revised)

Authors: Tom Hutchison, Paul Allen, Amy Macy

List price: $31.99

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Description:

This is the only book that looks inside the marketing machine of commercial record labels. Record Label Marketing provides clear in-depth information on corporate marketing processes, combining marketing theory with the real world ?how to? practiced in marketing war rooms, it not only gives you ways to market your label but explains the benefits of doing so. In this new edition this industry defining book features a host of new marketing techniques developed in response to new technologies for both marketing and delivery of music to consumers * Builds your knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour * Gives you essential marketing strategies,…

Book details

List price: $31.99
Edition: 2nd
Copyright year: 2010
Publisher: Elsevier Science & Technology
Publication date: 9/28/2009
Binding: Paperback
Pages: 448
Size: 6.00" wide x 9.00" long x 0.25" tall
Weight: 1.694
Language: English