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Digital Photography Best Practices and Workflow Handbook A Guide to Staying Ahead of the Workflow Curve

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ISBN-10: 0240810953

ISBN-13: 9780240810959

Edition: 2010 (Handbook (Instructor's))

Authors: Patricia Russotti, Richard Anderson

List price: $46.95
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Description:

The current existing workflow content out there deals only in RAW or DAM (Digital Asset Management) and can be extremely difficult and daunting to read. The Digital Photographic Workflow Handbook is a coherent, concise guide to all of the aspects of workflow that digital photographers and digital imagers need from shooting to archiving and everything in between -- written in a way that an artist/photographer can understand. It also has resources and links to stay current and up to speed with the rapid changes in technology, a Website that you can return to for the latest advances in workflow, and a glossary to use as you develop Standard Operating Procedures to synthesize your workflow and…    
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Book details

List price: $46.95
Copyright year: 2010
Publisher: Routledge
Publication date: 10/12/2009
Binding: Paperback
Pages: 264
Size: 8.50" wide x 9.00" long x 0.75" tall
Weight: 1.606
Language: English

How to Use this book and companion website & who it is for The Evolution of workflow ?
Workflow - what does it really mean? (Dispel the hype & myth)
The components From ideation to publishable form (screen and substrate)
Workflow components to be discussed in this book
Present Tense
Synopsis of the impact of technology and the democratization of technology
Survival of the fittest
Return to the new basics
The Language (of Workflow)
Technical Vocabulary
Words that are often misused and how to decipher that misuse
Genres of imaging
how images are used (the forms they take on) distributed, and consumed
stock images & the issues around this industry Mapping workflows to individual disciplines and genres who does what and when they should do it {photographer, designer, service bureau technician, pre media technician, printer, retoucher}
Risk Management
Assessing what tasks you should take on Evaluating your workflow for longevity (the 5 ? 5- 5 test - impact in 5 minutes, 5 weeks/months and 5 years)
Digital Asset Management - the basics everyone needs to know and apply
DAM has evolved to an individual user?s desktop
The choices to control one?s assets has broadened and is still somewhat unwieldily
This chapter will provide the skeletal frame to setting up a manageable asset system
Topics include: Naming Conventions Devising the Plan Hierarchies
Controlled Vocabularies and Keywords
Archive and back-up
Copyright, usage rights, and imaging ethics
Where to find the most current laws and their interpretations
Protecting your work publishing issues work for hire Aesthetics
The value of an image can be attributed to the vision of its maker and the small village of collaborators that make the vision real
This chapter addresses and repositions the value of the image and returns the vision of the image-maker to its proper stance
Technological hype returns to technological transparency
Digital Aesthetic, Is there one?
Different from analog?
Bringing the aesthetic back to the work and not the technology
The impact of technology on sensibilities and how t has altered our vision
Good design always works
Digital Imaging Workflows
Image process workflows pixel based (rendered) or metadata (un-rendered) database
Basic concepts and standards of digital imaging
Best Practices for each discipline
Things that everyone (regardless of discipline) needs to know
Image acquisition and output ?
The big picture and the choices Digital photography and capture (RAW, JPEG and/or TIFF)
The new digital slr, medium format and large format captures
Scanning When to scan When to use a camera and lens What will happen to this technology as digital capture devices evolve?
Bit depth - 8 bit vs. 16 vs. 32 bit depth
File formats (TIFF, JEPG, PSD, PSB, PDF, EPS, SWF, ?)
Issues & differences, when and why to use Image and file formats permanence issues
Workflow Process Communication issues
The importance of planning, testing and organization
Repurposing the analog side Color Management ? when and where Calibration, profiling, ICC profiles, color spaces (working), input & output profiles, flavors of CMYK
Color Management workflow and how to apply it for multiple outputs Digital image display
Screen and Substrate File preparation for repurposing images to multiple outputs
Versioning for screen to substrate
File Back-up Strategies -working in the field -disaster recovery plans, off-site, on-site, etc?
Image Delivery How to hand off images to the ?next person in line? DVD, FTP, Hard Drive etc ?
What do you give the client? File prep options for specific outputs Strip the metadata?