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Business Podcasting Book Launching, Marketing, and Measuring Your Podcast

ISBN-10: 024080967X
ISBN-13: 9780240809670
Edition: 2007
List price: $36.95 Buy it from $6.94
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Description: Corporate podcasting is changing the way organizations are communicating with their customers, prospects and the media. Podcasting is rapidly emerging as an essential tool for companies looking to communicate with their customers, and expand their  More...

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Book details

List price: $36.95
Copyright year: 2007
Publisher: Taylor & Francis Group
Publication date: 9/18/2007
Binding: Paperback
Pages: 448
Size: 7.25" wide x 9.25" long x 1.25" tall
Weight: 2.332
Language: English

Corporate podcasting is changing the way organizations are communicating with their customers, prospects and the media. Podcasting is rapidly emerging as an essential tool for companies looking to communicate with their customers, and expand their brand awareness. This applies for companies that range in size from small businesses to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your company, the Podcast Business Guide will help you make the best use of podcasting and prime you for the best impact. The Podcast Academy and their line up of experts bring you practical industry experience that you can apply to your business needs. The book covers planning, content creation, legal considerations, branding, advertising, monezitation, and much more. The authors and contributors have been involved with some of the biggest podcasts to date and bring their successes and lessons-to-be-learned directly to you. This book cuts through all of the podcasting clutter and hype and gives you the essentials on what you need to know about the medium, how it will affect your position in the marketplace, and what you can do to create your own company's voice. * Podcast Academy, the leader in podcast training, brings you the leading experts' industry knowledge * Covers all the business side of podcasting: planning, monetizing, marketing and more * Case studies from corporate podcasting - what went right and wrong

Michael Geoghegan is a well-known figure among podcasters and has been involved in podcasting since it earliest days. Because he started early, he has developed personal friendships with most of the key figures in podcasting. Michael has spoken and lead sessions at the Podcast and Portable Media Expo. He was also the first person to lead introductory podcasting classes entitled "Podcasting 101." Michael is frequently sought for comment on podcasting by media sources such as CNN, Wired magazine, The New York Times and USA Today, among many others. Michael produces his own show, Reel Reviews: Film Worth Watching, which has consistently scored in the top 10 among podcast listeners. He recently syndicated Reel Reviews content to DVDtalk.com, the Internet's largest DVD movie review and discussion site. Reel Reviews also currently has paid sponsors. Michael's sponsorship deals represent some of the first for mainstream companies outside the podcasting industry. In addition to Reel Reviews, Michael is executive producer of Grape Radio, a show about wine that in less than 8 weeks' time places in the top 10 out of over 4,000 available podcast shows. Grape Radio has experienced phenomenal growth and features interviews with leading experts in the wine industry. Michael continues to develop and produce shows aimed at the lifestyle and technology markets. He also offers his services as a consultant to businesses developing podcasting and portable media strategies. Michael is widely regarded as a leader in producing quality podcast audio. Many of his online articles on how to podcast remain some of the most popular and widely linked to. Michael lives in Newport Beach, California with his wife and two young sons.

Ryan Irelan is the technology and development director at Happy Cog West, a web design and development firm in San Francisco. He is a noted ExpressionEngine expert, having created a wildly popular video training series on ExpressionEngine. Additionally, Ryan is the publisher of EE Insider, a well-known news and information site for the ExpressionEngine community. In his spare time, Ryan is the production director of A List Apart Magazine, which is one of the most popular ExpressionEngine-powered sites on the web.

Podcasting Overview: Understanding the Medium and Its Impact on Business
The Podcasting Revolution
Leveraging the Shift to Social Media
The Emergence of Corporate Podcasting
Podcasting Fundamentals: Planning and Development
Internal Considerations for Podcasting
Planning Your Podcast
Pre-Production Decisions
Producing the Podcast: Production, Delivery & Legal Issues
Podcast Production
Podcast Post-Production
Legal Issues
RSS: The Plumbing Behind the Medium
Podcast Distribution: Marketing, Measuring, and Monetizing
Getting Your Podcast Out There
Online Marketing Tactics that Generate Results
Building Community and Interactivity
Show Me the Metrics
Making Money with Your Podcast
Putting It All Together

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*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

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