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Podcast Academy: the Business Podcasting Book Launching, Marketing, and Measuring Your Podcast

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ISBN-10: 024080967X

ISBN-13: 9780240809670

Edition: 2007

Authors: Greg Cangialosi, Michael Geoghegan, Ryan Irelan, Tim Bourquin, Colette Vogele

List price: $41.95
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Description:

Corporate podcasting is changing the way organizations are communicating with their customers, prospects and the media. Podcasting is rapidly emerging as an essential tool for companies looking to communicate with their customers, and expand their brand awareness. This applies for companies that range in size from small businesses to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your company, the Podcast Business Guide will help you make the best use of podcasting and prime you for the best impact. The Podcast Academy and their line up of experts bring you practical industry experience that you can apply to your business needs. The book covers planning,…    
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Book details

List price: $41.95
Copyright year: 2007
Publisher: Routledge
Publication date: 9/18/2007
Binding: Paperback
Pages: 446
Size: 7.52" wide x 9.25" long x 1.02" tall
Weight: 2.354
Language: English

Michael Geoghegan is a well-known figure among podcasters and has been involved in podcasting since it earliest days. Because he started early, he has developed personal friendships with most of the key figures in podcasting. Michael has spoken and lead sessions at the Podcast and Portable Media Expo. He was also the first person to lead introductory podcasting classes entitled "Podcasting 101." Michael is frequently sought for comment on podcasting by media sources such as CNN, Wired magazine, The New York Times and USA Today, among many others. Michael produces his own show, Reel Reviews: Film Worth Watching, which has consistently scored in the top 10 among podcast listeners. He recently…    

Ryan Irelan is the technology and development director at Happy Cog West, a web design and development firm in San Francisco. He is a noted ExpressionEngine expert, having created a wildly popular video training series on ExpressionEngine. Additionally, Ryan is the publisher of EE Insider, a well-known news and information site for the ExpressionEngine community. In his spare time, Ryan is the production director of A List Apart Magazine, which is one of the most popular ExpressionEngine-powered sites on the web.

Podcasting Overview: Understanding the Medium and Its Impact on Business
The Podcasting Revolution
Leveraging the Shift to Social Media
The Emergence of Corporate Podcasting
Podcasting Fundamentals: Planning and Development
Internal Considerations for Podcasting
Planning Your Podcast
Pre-Production Decisions
Producing the Podcast: Production, Delivery & Legal Issues
Podcast Production
Podcast Post-Production
Legal Issues
RSS: The Plumbing Behind the Medium
Podcast Distribution: Marketing, Measuring, and Monetizing
Getting Your Podcast Out There
Online Marketing Tactics that Generate Results
Building Community and Interactivity
Show Me the Metrics
Making Money with Your Podcast
Putting It All Together