Introduction to Writing for Electronic Media Scriptwriting Essentials Across the Genres

ISBN-10: 0240808525
ISBN-13: 9780240808529
Edition: 2007
List price: $49.95 Buy it from $6.20
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Description: Written by Robert B. Musburger, this book allows the reader to learn what it takes to write for commercials, news, documentaries, corporate, education, animation, games, the internet, and dramatic film and video productions.

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Book details

List price: $49.95
Copyright year: 2007
Publisher: Taylor & Francis Group
Publication date: 2/2/2007
Binding: Paperback
Pages: 360
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.650
Language: English

Written by Robert B. Musburger, this book allows the reader to learn what it takes to write for commercials, news, documentaries, corporate, education, animation, games, the internet, and dramatic film and video productions.

Preface
Acknowledgments
Getting Started: Loading the Application and Sharpening the Pencil
Introduction
Background
Script Variations
Media Differences
Basic Writing Skills
Language of Discrimination
The Law and Censorship
The Audience and Distribution
Summary
Be Sure To...
Exercises
Additional Sources
Media Production for Writers
Introduction
Writer's Relationship with Production
What Is Production?
Why Production for Writers?
The Language of Production
Video Production Techniques
Audio Production Techniques
Digital and Web Production Techniques
Summary
Be Sure To...
Exercises
Additional Sources
Spots: Public Service Announcements, Program Promotions, and Commercials
Introduction
Background
Public Service Announcements
Promotional Announcements
Commercial Announcements
Audience Analysis
Ethics
The Law
Writing Spot Copy
Copywriting
Copy Formatting
Instructions for Dual-Column Format Using Microsoft Word
Instructions for Single-Column Format Using Microsoft Word
Production Values
Summary
Be Sure To...
Exercises
Additional Sources
News
Introduction
The Fourth Estate
Print Newswriting Basics
Electronic Newswriting Basics
Newswriting Guidelines
Interviewing
Know Your Stylebook-Objectivity and Fairness
Radio Newswriting
Television Newswriting
Internet Newswriting
Summary
Be Sure To...
Exercises
Additional Sources
Documentaries
Introduction
Background
Types of Documentaries
Script and Production Patterns
Sponsored Documentaries, Biographies, and Docudramas
Docudramas
Documentary Preproduction Process
Documentary Formats
Writing a Documentary
Summary
Be Sure To...
Exercises
Additional Sources
Informational Productions
Introduction
Background
Writing Corporate Media Scripts
Writing Educational Media Scripts
Summary
Be Sure To...
Exercises
Additional Sources
Animation
Introduction
Background
The Production Process
The Writing Process
Writing Techniques
Summary
Be Sure To...
Exercises
Additional Sources
Games
Introduction
Background
Types of Games
Writing Game Scripts
Script Formats
Developing Plot and Action Lines
Summary
Be Sure To...
Exercises
Additional Sources
Drama
Introduction
Background
Stages of Scriptwriting
Dramatic Script Formats
Summary
Be Sure To...
Exercises
Additional Sources
The Internet
Introduction
Background
Types of Internet Messages
E-Mail
World Wide Web
Types of Web Sites
E-Commerce
Streaming Media
Audio Streaming
Video Streaming
Writing for the Internet
E-Mail, Chat Lines, and Instant Messaging
Newsgroups and Blogs
Interactive Producing
Interactive Writing
Electronic Commerce
Internet Problems
Summary
Be Sure To...
Exercises
Additional Sources
Future
Introduction
The Search
Networking
Internship
Resume
Cover Letter
Portfolio
Interviewing
Freelancing
Representation
Summary
Be Sure To...
Exercises
Additional Sources
Glossary
Index

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