Convergent Journalism an Introduction Writing and Producing Across Media

ISBN-10: 0240807243

ISBN-13: 9780240807249

Edition: 2006

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Description: Learn how to deliver the news in any media. This text explains what makes a news story effective, how to recognise the best medium for a story - whether it be broadcast, web, radio, print or all of them - and how to tailor the story to suit these needs.

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Book details

List price: $44.95
Copyright year: 2006
Publisher: Taylor & Francis Group
Publication date: 8/26/2005
Binding: Paperback
Pages: 240
Size: 7.50" wide x 9.75" long x 0.75" tall
Weight: 1.298
Language: English

Acknowledgments
What Is Convergence and How Will It Affect My Life?
Fragmenting Audiences
Technology
Social and Legal Structural Factors Affecting Convergence
"Easy" versus "Difficult" Convergence
How Widespread Is Convergence?
Business Models and Convergence
Cultural Factors
Why Is This Book Needed?
The Multimedia Assignment Editor and Producer
Advantages of Each Medium
Covering the News in the Multimedia World
Covering Breaking News
Words: The Foundation Stone of Journalism
Technology and Toys Can't Save You
How to Write Well
Welcome Back, Old Friend
Putting It Together
The Editing Process
Conclusion
Broadcast Writing and Speaking
Rules for Readability
Rules for Understandability
Story Formats
A Closer Look
Writing for the Web
Traditional News Writing and the Web
Telling Your Story through Multiple Media
Blogs: Do-It-Yourself Journalism
Changing Attitudes to Fit the Web
Converged Graphics Across All Media
Information Graphics History
Role of the Graphics Reporter
One Story, Multiple Graphics
The Power of Information Graphics
Digital Still Photography
The Power of the Still Photograph
Impact of Technology on Photographic Reporting
The Democratization of Photography
The Birth of Modern Photojournalism
The Digital Age
Picture Editing for Different Media
Photographers' Responsibilities for Different Media
Conflicting Ethical Standards among Media Outlets
Positive and Negative Aspects of the Multiple-Medium Photographer
Digital Video Photography
The Professional Television Camera
White and Black Balancing
Composing Images for the Screen, Television, and Computer
Audio: A Sound Foundation
Putting It All Together to Tell a Story
Story Building
Get to Work
Editing for Moving Pictures
A Brief Look at Nonlinear Editing Software
In the Field
The FCP Interface
The NLE Process
Conclusion
Multimedia Journalism: Putting It All Together
Multimedia Skills
The Multimedia Process
Multimedia Advertising
Advertising Defined
A Little Bit of History
A New Electronic Mass Medium Is Born
Media Advertising: A Game of Eyeballs
Weaving a Web of New Media
Searching for Ad Revenues on the Web
E-Mail: The Internet Killer APP That's Getting Spammed
Making It Personal on the Internet
Staying Connected with Instant Messaging
Let the Games Begin
Blogs Move Mainstream ... and Mobile
Advertising Grows as New Digital Media Evolves
Advertisers Evolve to Multimedia
Personalized Media: The Future of Advertising
The Consumer Has the Power
Multimedia Public Relations
Public Relations in the Digital Age: What's Changed and What Hasn't
Using Multimedia to Build Relationships
Using Multimedia to Communicate with the Media
Using Multimedia to Communicate with Employees
Using Multimedia to Communicate with Communities
Conclusion
Where Do We Go from Here? Possibilities in a Convergent Future
"The Future" of Media
Changes in How We Work, Not What We Do
Everything Is Knowable
About the Authors
Index
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