| |
| |
| Acknowledgments | |
| |
| |
| |
| What Is Convergence and How Will It Affect My Life? | |
| |
| |
| |
| Fragmenting Audiences | |
| |
| |
| Technology | |
| |
| |
| Social and Legal Structural Factors Affecting Convergence | |
| |
| |
| "Easy" versus "Difficult" Convergence | |
| |
| |
| How Widespread Is Convergence? | |
| |
| |
| Business Models and Convergence | |
| |
| |
| Cultural Factors | |
| |
| |
| Why Is This Book Needed? | |
| |
| |
| |
| The Multimedia Assignment Editor and Producer | |
| |
| |
| |
| Advantages of Each Medium | |
| |
| |
| Covering the News in the Multimedia World | |
| |
| |
| Covering Breaking News | |
| |
| |
| |
| Words: The Foundation Stone of Journalism | |
| |
| |
| |
| Technology and Toys Can't Save You | |
| |
| |
| How to Write Well | |
| |
| |
| Welcome Back, Old Friend | |
| |
| |
| Putting It Together | |
| |
| |
| The Editing Process | |
| |
| |
| Conclusion | |
| |
| |
| |
| Broadcast Writing and Speaking | |
| |
| |
| |
| Rules for Readability | |
| |
| |
| Rules for Understandability | |
| |
| |
| Story Formats | |
| |
| |
| A Closer Look | |
| |
| |
| |
| Writing for the Web | |
| |
| |
| |
| Traditional News Writing and the Web | |
| |
| |
| Telling Your Story through Multiple Media | |
| |
| |
| Blogs: Do-It-Yourself Journalism | |
| |
| |
| Changing Attitudes to Fit the Web | |
| |
| |
| |
| Converged Graphics Across All Media | |
| |
| |
| |
| Information Graphics History | |
| |
| |
| Role of the Graphics Reporter | |
| |
| |
| One Story, Multiple Graphics | |
| |
| |
| The Power of Information Graphics | |
| |
| |
| |
| Digital Still Photography | |
| |
| |
| |
| The Power of the Still Photograph | |
| |
| |
| Impact of Technology on Photographic Reporting | |
| |
| |
| The Democratization of Photography | |
| |
| |
| The Birth of Modern Photojournalism | |
| |
| |
| The Digital Age | |
| |
| |
| Picture Editing for Different Media | |
| |
| |
| Photographers' Responsibilities for Different Media | |
| |
| |
| Conflicting Ethical Standards among Media Outlets | |
| |
| |
| Positive and Negative Aspects of the Multiple-Medium Photographer | |
| |
| |
| |
| Digital Video Photography | |
| |
| |
| |
| The Professional Television Camera | |
| |
| |
| White and Black Balancing | |
| |
| |
| Composing Images for the Screen, Television, and Computer | |
| |
| |
| Audio: A Sound Foundation | |
| |
| |
| Putting It All Together to Tell a Story | |
| |
| |
| Story Building | |
| |
| |
| Get to Work | |
| |
| |
| |
| Editing for Moving Pictures | |
| |
| |
| |
| A Brief Look at Nonlinear Editing Software | |
| |
| |
| In the Field | |
| |
| |
| |
| The FCP Interface | |
| |
| |
| |
| The NLE Process | |
| |
| |
| Conclusion | |
| |
| |
| |
| Multimedia Journalism: Putting It All Together | |
| |
| |
| |
| Multimedia Skills | |
| |
| |
| The Multimedia Process | |
| |
| |
| |
| Multimedia Advertising | |
| |
| |
| |
| Advertising Defined | |
| |
| |
| A Little Bit of History | |
| |
| |
| A New Electronic Mass Medium Is Born | |
| |
| |
| Media Advertising: A Game of Eyeballs | |
| |
| |
| Weaving a Web of New Media | |
| |
| |
| Searching for Ad Revenues on the Web | |
| |
| |
| E-Mail: The Internet Killer APP That's Getting Spammed | |
| |
| |
| Making It Personal on the Internet | |
| |
| |
| Staying Connected with Instant Messaging | |
| |
| |
| Let the Games Begin | |
| |
| |
| Blogs Move Mainstream ... and Mobile | |
| |
| |
| Advertising Grows as New Digital Media Evolves | |
| |
| |
| Advertisers Evolve to Multimedia | |
| |
| |
| Personalized Media: The Future of Advertising | |
| |
| |
| The Consumer Has the Power | |
| |
| |
| |
| Multimedia Public Relations | |
| |
| |
| |
| Public Relations in the Digital Age: What's Changed and What Hasn't | |
| |
| |
| Using Multimedia to Build Relationships | |
| |
| |
| Using Multimedia to Communicate with the Media | |
| |
| |
| Using Multimedia to Communicate with Employees | |
| |
| |
| Using Multimedia to Communicate with Communities | |
| |
| |
| Conclusion | |
| |
| |
| |
| Where Do We Go from Here? Possibilities in a Convergent Future | |
| |
| |
| |
| "The Future" of Media | |
| |
| |
| Changes in How We Work, Not What We Do | |
| |
| |
| Everything Is Knowable | |
| |
| |
| About the Authors | |
| |
| |
| Index | |