Programming for TV, Radio and the Internet Strategy, Development and Evaluation

ISBN-10: 0240806824
ISBN-13: 9780240806822
Edition: 2nd 2005 (Revised)
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Book details

Edition: 2nd
Copyright year: 2005
Publisher: Taylor & Francis Group
Publication date: 2/24/2005
Binding: Paperback
Pages: 344
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 1.628
Language: English

Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organization’s Library Committee and Student Activities Committee. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. Professionally, she is currently Associate Producer for the video series “Journeys Below the Line” and in the past she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. Her doctorate is from UCLA.

About the Authors
Preface
The History of Programming
The Need for Programming
The Early Days of Programming
The Beginning of Network Programming: A New Lease for Radio
Radio's Golden Age: The Advertising Agency Years
The Introduction of Television and Its Effect on Radio
Programming Cycles and Trends
Radio Redux: The Switch from Shows to Formats
Television's Golden Age of Drama
Quiz Shows Take Center Stage
The Television Networks Take Over Programming
The Development of Public Broadcasting
The Financial Interest and Domestic Syndication Rule
The Rise of Independent Stations and Syndicators
The Explosion of Cable
Syndication in Radio
New Networks with Targeted and Niche Programming
The Quest for a Young Demographic
Viewing Patterns and Changing Audience Attention Spans
The Decline of Longform Programming
Supercharged Programming Choices: The Internet
New Media Recording Technologies
The Rise of Consumer-supported Media
The Video Game Explosion
Regulations
Globalization
Exercises
References/Notes
Sources of Television Programming
Beyond the Idea-into the "Deep Pockets"
Major Production Companies
Independent Production Companies
Foreign Production Sources
Networks
Stations
Buyers
Syndicators
Advertisers
In-House Production
Members of the Public
Newspapers, Magazines, and Books
Managers, Agents, and Stars
Exercises
References/Notes
Sources of Radio and Internet Programming
Sources of Programming for Radio
Syndicator/Network Programming
The Purpose of Today's Radio Networks/Syndicators
From Town to City to Metropolis and Syndication
Sources of Music Programming
Sources of News Programming
Sources of Talk Radio Programming
Sources of Other Programming
Sources of Satellite Radio Programming
Sources of Low-Power FM Programming
Sources of Internet Programming
Every Computer a Potential Source of Programming
Obstacles to Internet Mass Usage
Traditional Media Sources
Internet-Only Sources
Private vs. Public Sources of Programming
Exercises
References/Notes
Development
Television Development
Securing the Rights
Attaching a Star, Writer, or Showrunner During the Development Process
The Role of Agents
Development Deals
Getting Ready for the Pitch: Creating a Log Line
Writing an Effective Log Line
Getting a Meeting
The Pitch Meeting
"Laying Pipe" for a Pass
Fundamentals of the Deal
Public Television Development
Syndication Development
Station Development
The Pilot
Development Ratios
Testing
The Decision
Globalization
Radio Development
Developing a Format
Management and Consultants
Developing Programming
Profit and Other-Than-Profit Motives
Satellite Radio Development
Public Radio Development
Internet Development
History of Internet Development
Traditional Developers Adapt to the Internet
A New Venue for Independent Developers
Exercises
References/Notes
Testing
Television Testing
Awareness Testing
Sampling
Focus Groups
Minitheater Research
Cable-Based Research
Telephone Research
Station Testing
Public Broadcasting
Radio Testing
Sampling
Testing Methodology
Research Areas
Public Radio
Internet Testing
Testing (Or Not) Simulcast Content
Testing Archived and Independently Produced Content
Testing User Friendliness
Does the Research Work?
Exercises
References/Notes
Elements of Successful Programming
Television Programming
Programming Objectives
The Search for a Successful Formula
Industry Professionals Weigh In
Key Elements for Success
Radio Programming
Programming Objectives
Fundamental Appeals to an Audience
Qualities Tied to Success
Internet Programming
Freshness
Targeting Content
Consistency
Innovation
Branding
Exercises
References/Notes
Influences on Television Programming
External Influences on Television
Station Influence
Advertisers
The Family Friendly Programming Forum
Pressure Groups
The Religious Right
Timing
The Media
Academic and Nonprofit Studies
The Government
Internal Influences on Television
The Sales Department
The Finance Department
The Broadcast Standards and Practices Department
The Top Management
The Promotion, Marketing and Research Divisions
Exercises
References/Notes
Influences on Radio and Internet Programming
Influences on Radio Programming
Internal Influences on Radio
External Influences on Radio
Influences on Internet Programming
Internal Influences on Internet Content
External Influences on Internet Content
Exercises
References/Notes
Scheduling Strategies for Television
Television Scheduling
Fitting the Show to the Available Audience
Dayparting
Launching the Show: The First Strategy
Tentpoling
Hammocking
Counterprogramming
Bridging and Supersizing
Blunting
Stacking
Stunting
Crossprogramming
Theming
Stripping
Changing a Show's Time Slot
Overexposure
Rerunning and Repurposing
Boosting the Audience in Sweep Periods
Patience
Exercises
References/Notes
Scheduling Strategies for Radio and the Internet
Commercial Radio Scheduling
The Clock
Dayparting
Launching
Satellite Radio Scheduling
Public Radio Scheduling
Internet Scheduling
Exercises
References/Notes
Program Evaluation
Television
Nielsen
Commercial Radio
Arbitron
RADAR
The Internet
Do the Ratings Work and Do Samples Sample?
Variables That Affect Rating Accuracy
Rating Techniques
Studies and Investigations
Programming Aberrations
How Programmers Should Use Ratings
Exercises
References/Notes
Changing and Canceling Programs
Television
Unsatisfactory Ratings
Exhaustion
A Lack of Focus
Social Changes
Aging Demographics
The Wrong Time Period
Excessive Relocation
A Lack of Awareness
Bringing on the Understudy
The Desire for Something New
Programming Options
Giving a Cancellation Notice
Radio
Adjusting Program Elements
Network Changes
Dealing with Unwanted Changes
Internet
Is It Worth the Trouble?
TMI: Too Much Information
Facelifts and Add-ons
Exercises
References/Notes
Programming Ethics
The Meaning of Ethics
Ethics and Illegality
Ethics in Programming Decisions and Business Practices
Ethics and Lying
Ethical Guidelines
Considering Ethics
Case Histories: Actual Incidents
Checkbook Journalism
Make the Deal, but Don't Close It
An On-Air Murder Confession
Sex in Public Places
Sharing the Wealth
Who Is to Blame?
Anonymous Complaints at E!
A Suicide on TV
Images of the Iraqi War
The Right to Privacy
First Amendment vs. the Sixth Amendment
Entertainment Programming Ethics
A Series of Ethical Dilemmas
References/Notes
Glossary
Index

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