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Preface | |
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Acknowledgments | |
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Broadcast Station Management | |
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Management Defined | |
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Evolution of Management Thought | |
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The Classical School | |
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The Behavioral School | |
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Management Science | |
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Modern Management Thought | |
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Management Levels | |
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Management Functions | |
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Planning | |
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Organizing | |
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Influencing or Directing | |
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Controlling | |
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Management Roles | |
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Interpersonal Roles | |
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Informational Roles | |
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Decisional Roles | |
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Management Skills | |
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Influences on Management | |
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The Licensee | |
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The Competition | |
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The Government | |
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The Labor Force | |
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Labor Unions | |
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The Public | |
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Advertisers | |
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Economic Activity | |
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The Broadcast Industry | |
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Social Factors | |
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Technology | |
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What's Ahead? | |
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Summary | |
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Case Study | |
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Exercises | |
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Notes | |
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Additional Readings | |
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Financial Management | |
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The Accounting Function | |
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Planning Financial Records | |
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Preparing Financial Statements | |
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Cost Controls | |
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Monitoring Financial Progress | |
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What's Ahead? | |
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Summary | |
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Case Study | |
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Exercises | |
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Notes | |
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Additional Readings | |
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Human Resource Management | |
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The Functions of Human Resource Management | |
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Staffing | |
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Orientation, Training, and Development | |
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Compensation | |
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Safety and Health | |
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Employee Relations | |
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Human Resource Management and Trade Unions | |
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The Union Contract | |
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Union Negotiations | |
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Reasons for Joining a Union | |
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Working with Unions | |
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Human Resource Management and the Law | |
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Equal Employment Opportunity | |
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Sexual Harassment | |
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Computer Use | |
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What's Ahead? | |
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Work Force Diversity | |
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Employee Values | |
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Downsizing | |
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Sexual Harassment | |
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Summary | |
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Case Study | |
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Exercises | |
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Case Study | |
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Exercises | |
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Notes | |
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Additional Readings | |
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Broadcast Programming | |
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The Audience | |
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The Program Department | |
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Functions | |
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Organization | |
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The Program Manager | |
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Responsibilities | |
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Qualities | |
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Influences | |
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Radio Station Programming | |
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Formats | |
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Program Sources | |
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Strategies | |
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Television Station Programming | |
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Program Sources | |
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Programming Factors | |
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Scheduling Strategies | |
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Programming the Network Affiliate | |
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Network-Affiliate Relations | |
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Network Programming | |
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Scheduling | |
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Programming the Independent Station | |
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Programming and the Station Representative | |
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Programming for Children | |
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Programming and the Community | |
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What's Ahead? | |
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Summary | |
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Case Study: Radio | |
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Exercises | |
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Case Study: Television | |
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Exercises | |
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Notes | |
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Additional Readings | |
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Broadcast Sales | |
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The Sales Department | |
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Functions | |
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Organization | |
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The General Sales Manager | |
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Responsibilities | |
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Qualities | |
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Time Sales | |
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The Rate Card | |
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Sales Policies | |
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Local Sales: The Account Executive | |
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National and Regional Sales: The Station Rep | |
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Research and Sales | |
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Audience Measurement Terminology | |
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What's Ahead? | |
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Summary | |
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Case Study: Radio | |
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Exercises | |
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Case Study: Television | |
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Exercises | |
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Notes | |
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Additional Readings | |
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Broadcast Promotion and Marketing | |
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The Promotion and Marketing Director | |
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Responsibilities | |
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Qualities | |
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The Promotion Plan | |
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Audience Promotion | |
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Promotion Methods | |
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Sales Promotion | |
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Promotion Methods | |
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What's Ahead? | |
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Summary | |
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Case Study: Radio | |
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Exercises | |
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Case Study: Television | |
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Exercises | |
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Notes | |
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Additional Readings | |
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Broadcast Regulations | |
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Background | |
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The Role of Broadcast Regulations | |
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The FCC, the Broadcaster, and the Public Interest | |
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Other Regulatory Agencies | |
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Application and Reporting Requirements | |
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Ownership Policies | |
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Programming Policies | |
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Political Broadcasts | |
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Fairness Doctrine | |
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Children's Programming | |
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Prime-Time Access Rule | |
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Financial Syndication Rules | |
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Obscenity, Indecency, and Profanity | |
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Violence | |
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Racial Slurs | |
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On-the-Air Hoaxes | |
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Lotteries | |
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Other Regulations | |
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Announcements | |
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Commercial Policies | |
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Other Policies | |
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Public Inspection File | |
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Operating Requirements | |
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Fines and Forfeitures | |
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Regulatory Fees | |
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Dealing with Complaints | |
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What's Ahead? | |
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Summary | |
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Case Study | |
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Exercises | |
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Case Study | |
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Exercises | |
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Notes | |
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Additional Readings | |
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Managing the Cable Television System | |
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The Franchising Process | |
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Franchise Renewal | |
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Organization | |
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Programming | |
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Tiering | |
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Economics | |
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Revenues | |
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Expenses | |
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Promotion | |
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Regulation | |
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What's Ahead? | |
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Summary | |
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Case Study | |
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Exercises | |
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Notes | |
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Additional Readings | |
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Public Broadcast Station Management | |
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The Structure of Public Broadcasting | |
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Television | |
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Organization and Personnel | |
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Management Tasks | |
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Radio | |
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Organization and Personnel | |
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Management Tasks | |
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What's Ahead? | |
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Summary | |
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Case Study: Television | |
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Exercises | |
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Case Study: Radio | |
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Exercises | |
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Notes | |
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Additional Readings | |
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Entry Into the Electronic Media Business | |
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Employment | |
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Ownership | |
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Purchase of an Existing Facility | |
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Construction of a New Facility | |
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What's Ahead? | |
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Summary | |
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Case Study: Acquisition | |
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Exercises | |
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Case Study: New Build | |
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Exercises | |
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Notes | |
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Additional Readings | |
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TV Parental Guidelines | |
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TV Parental Guidelines | |
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For Programs Designed Solely for Children | |
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For Programs Designed for the Entire Audience | |
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Radio Station Manager's Guide: Some Basics of the FCC's Rules and Policies | |
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Glossary | |
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Bibliography | |
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Index | |