Electronic Media Management

ISBN-10: 0240803329
ISBN-13: 9780240803326
Edition: 4th 1999 (Revised)
List price: $66.95
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Description: Reflecting the enormous changes taking place in the telecommunication industry, this 4th edition of Electronic Media Management addresses new broadcast and cable regulations and policies.

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Book details

List price: $66.95
Edition: 4th
Copyright year: 1999
Publisher: Taylor & Francis Group
Publication date: 4/5/1999
Binding: Paperback
Pages: 496
Size: 6.75" wide x 10.00" long x 0.75" tall
Weight: 1.738
Language: English

Reflecting the enormous changes taking place in the telecommunication industry, this 4th edition of Electronic Media Management addresses new broadcast and cable regulations and policies.

Preface
Acknowledgments
Broadcast Station Management
Management Defined
Evolution of Management Thought
The Classical School
The Behavioral School
Management Science
Modern Management Thought
Management Levels
Management Functions
Planning
Organizing
Influencing or Directing
Controlling
Management Roles
Interpersonal Roles
Informational Roles
Decisional Roles
Management Skills
Influences on Management
The Licensee
The Competition
The Government
The Labor Force
Labor Unions
The Public
Advertisers
Economic Activity
The Broadcast Industry
Social Factors
Technology
What's Ahead?
Summary
Case Study
Exercises
Notes
Additional Readings
Financial Management
The Accounting Function
Planning Financial Records
Preparing Financial Statements
Cost Controls
Monitoring Financial Progress
What's Ahead?
Summary
Case Study
Exercises
Notes
Additional Readings
Human Resource Management
The Functions of Human Resource Management
Staffing
Orientation, Training, and Development
Compensation
Safety and Health
Employee Relations
Human Resource Management and Trade Unions
The Union Contract
Union Negotiations
Reasons for Joining a Union
Working with Unions
Human Resource Management and the Law
Equal Employment Opportunity
Sexual Harassment
Computer Use
What's Ahead?
Work Force Diversity
Employee Values
Downsizing
Sexual Harassment
Summary
Case Study
Exercises
Case Study
Exercises
Notes
Additional Readings
Broadcast Programming
The Audience
The Program Department
Functions
Organization
The Program Manager
Responsibilities
Qualities
Influences
Radio Station Programming
Formats
Program Sources
Strategies
Television Station Programming
Program Sources
Programming Factors
Scheduling Strategies
Programming the Network Affiliate
Network-Affiliate Relations
Network Programming
Scheduling
Programming the Independent Station
Programming and the Station Representative
Programming for Children
Programming and the Community
What's Ahead?
Summary
Case Study: Radio
Exercises
Case Study: Television
Exercises
Notes
Additional Readings
Broadcast Sales
The Sales Department
Functions
Organization
The General Sales Manager
Responsibilities
Qualities
Time Sales
The Rate Card
Sales Policies
Local Sales: The Account Executive
National and Regional Sales: The Station Rep
Research and Sales
Audience Measurement Terminology
What's Ahead?
Summary
Case Study: Radio
Exercises
Case Study: Television
Exercises
Notes
Additional Readings
Broadcast Promotion and Marketing
The Promotion and Marketing Director
Responsibilities
Qualities
The Promotion Plan
Audience Promotion
Promotion Methods
Sales Promotion
Promotion Methods
What's Ahead?
Summary
Case Study: Radio
Exercises
Case Study: Television
Exercises
Notes
Additional Readings
Broadcast Regulations
Background
The Role of Broadcast Regulations
The FCC, the Broadcaster, and the Public Interest
Other Regulatory Agencies
Application and Reporting Requirements
Ownership Policies
Programming Policies
Political Broadcasts
Fairness Doctrine
Children's Programming
Prime-Time Access Rule
Financial Syndication Rules
Obscenity, Indecency, and Profanity
Violence
Racial Slurs
On-the-Air Hoaxes
Lotteries
Other Regulations
Announcements
Commercial Policies
Other Policies
Public Inspection File
Operating Requirements
Fines and Forfeitures
Regulatory Fees
Dealing with Complaints
What's Ahead?
Summary
Case Study
Exercises
Case Study
Exercises
Notes
Additional Readings
Managing the Cable Television System
The Franchising Process
Franchise Renewal
Organization
Programming
Tiering
Economics
Revenues
Expenses
Promotion
Regulation
What's Ahead?
Summary
Case Study
Exercises
Notes
Additional Readings
Public Broadcast Station Management
The Structure of Public Broadcasting
Television
Organization and Personnel
Management Tasks
Radio
Organization and Personnel
Management Tasks
What's Ahead?
Summary
Case Study: Television
Exercises
Case Study: Radio
Exercises
Notes
Additional Readings
Entry Into the Electronic Media Business
Employment
Ownership
Purchase of an Existing Facility
Construction of a New Facility
What's Ahead?
Summary
Case Study: Acquisition
Exercises
Case Study: New Build
Exercises
Notes
Additional Readings
TV Parental Guidelines
TV Parental Guidelines
For Programs Designed Solely for Children
For Programs Designed for the Entire Audience
Radio Station Manager's Guide: Some Basics of the FCC's Rules and Policies
Glossary
Bibliography
Index

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