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Beyond Powerful Radio A Communicator's Guide to the Internet Age - News, Talk, Information and Personality

ISBN-10: 0240522249
ISBN-13: 9780240522241
Edition: 2nd 2012 (Revised)
Authors: Valerie Geller
List price: $54.95 Buy it from $35.59
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Book details

List price: $54.95
Edition: 2nd
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 5/6/2011
Binding: Paperback
Pages: 536
Size: 5.75" wide x 9.25" long x 1.25" tall
Weight: 1.298
Language: English

Foreword
Introduction
Tools: Creating Content for Any Platform
Creating Powerful Content-No Longer �Just Radio�
Are You a Generator or a Reactor?
Personality Radio & Morning Shows
From Rock to Talk (and For Anyone Who Wants to Do a Talk Show)
Local vs. National Programming
Performance & Formatics
Finding & Developing Talent
Airchecking
High-Ego Talent
Avoiding Burnout
Show Prep
Producers-Facing the Blank Page
Radio Talk Shows
Call Screening
Interview Techniques-for Journalists, Talk Hosts & Music Personalities
Public Service Announcements
Storytelling & Voice
Becoming a Powerful Storyteller
Your Voice-Improving Your Instrument
Creating Powerful News
Creating Powerful News
In Case of Emergency
Citizen Journalism
Traffic & Weather Together
Newswriting
News Anchoring
Multi-version News
Integrating News & Talk for Radio, TV & the Web
Integrating Radio & TV News
Working Across Multi-Platforms
Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, & Beyond…
Marketing Content
Promotion
Branding-Building the Brand Beyond Radio
Making Money
Sales & Commercials
Fundraising & Giving
Understanding the Audience
LifeStage Demographics
Research
Final Notes
Final Notes
Acknowledgements
Permissions
Resources
About the Author
Index

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