Designing for Growth Field Book A Step-By-Step Project Guide

Name: Designing for Growth Field Book A Step-By-Step Project Guide
Price: 3.44 USD
Availability: InStock
ISBN: 9780231164672

ISBN-10: 023116467X

ISBN-13: 9780231164672

Edition: 2014

Authors: Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske

List price: $19.95

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Description:

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design…

Book details

List price: $19.95
Copyright year: 2014
Publisher: Columbia University Press
Publication date: 1/14/2014
Binding: Paperback
Pages: 144
Size: 9.00" wide x 9.00" long x 0.50" tall
Weight: 0.880
Language: English