Solving Problems with Design Thinking Ten Stories of What Works

ISBN-10: 0231163568

ISBN-13: 9780231163569

Edition: 2013

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Description:

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.
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Book details

List price: $29.95
Copyright year: 2013
Publisher: Columbia University Press
Publication date: 9/3/2013
Binding: Hardcover
Pages: 232
Size: 6.25" wide x 9.75" long x 1.00" tall
Weight: 0.990
Language: English

Preface
Acknowledgments
Dispelling the Moses Myth
Reimagining the Trade Show Experience at IBM
Postmerger Integration at Suncorp
Transforming B<sub>2</sub>B Customer Engagement at <sub>3</sub>M
Rethinking Strategic Planning at SAP
Redesigning the Customer Contact Center at Toyota
Social Networking at Me You Health
Industry Collaboration in Financial Services with the FiDJI Project
Rethinking Subsidized Meals for the Elderly at The Good Kitchen
Engaging the Citizens of Dublin
Scaling a Design Thinking Competency at Intuit
Where Do We Go from Here?
Postscript: Educating Managers for Design
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